Business operations of micro retail stores in Catanduanes, Philippines were Investigated. The study is anchored on the premise that the Philippine retail market comprised of people who thrive for existence in buying daily commodities in small sachets called “tingi”. The study employed a case study using the qualitative approach in data gathering, analysis and interpretation. Judgment sampling was used. Findings revealed that the owners of micro retail stores lack the necessary skills in financial planning; practice simple “buying” and “selling”; inventory level depends on cash sufficiency and availability; family members take turns in managing the business; competition is minimally addressed due to limited capital and limited capital access; and borrowing is made through individual money lenders or from micro-lending institutions; goods withdrawn for personal consumption are not accounted for. Problems encountered include lack of capital, high interest rates on loans, unrecoverable credit granted to some customers, arrogant customers, and nil government support.