Philippine E-Journals

A Market Research Study on the UST Communication Program Offering for UST General Santos City

Gwenetha Y. Pusta

 

Abstract:

Reputation has been shown to be an important factor in assessing the worth of an organization (Gotsi & Wilson, 2001), or the value of a product (Feldwick, 1996), and it has been positioned as playing important roles in managerial behavior (Ferris, Fedor, & King, 1994) and leadership (Ammeter, Douglas, Gardner, Hochwarter, & Ferris, 2002; Blass & Ferris, 2007; Hall, Blass Ferris, & Massengale, 2004). Nevertheless, very little theory and research on corporate reputation has been reported and the nature and dynamics of how reputation is developed and its impact on social interactions has received limited attention in the organizational sciences literature (e.g., Ferris, Blass, Douglas, Kolodinsky, & Treadway, 2003).