KIM EDWARD S. SANTOS | MA GERMINA E. SANTOS
Aldaba, Medalla, del Prado, and Yasay (2015) of the Philippine Development Institute of Studies said that Micro, Small, and Medium Enterprises (MSMEs) account for 99.6% of business in the Philippines while in the whole ASEAN, the Micro, Small, and Medium Enterprises was about 96%. This study aimed at describing the business operations of micro and small enterprises (MSEs) in Cabanatuan City and its implications on the ASEAN Economic Community (AEC). The MSEs’ profile as to the type of business, number of years in business, asset size, and affiliation or membership to organizations was described. The business aspects of operations such as organization and management, marketing, technical/production, and financing were also described. In addition, the awareness of owners/managers of selected MSEs on the AEC in terms of access to manpower, labor requirements, access to market, technology and innovation, and access to finances were also tackled. Problems on the business aspects of operations were determined. The overall output of the study is the proposed development agenda for the MSEs in Cabanatuan City. The descriptive method was used. A survey questionnaire was used for the data gathering, and Statistical methods used were percentage, frequency distribution, ranking, and weighted mean.