Philippine E-Journals

Coping Mechanisms Among Nasipit Port Vendors

Domingo M. Dusaran | Bayani P. Pagador | Jeb N. Concepcion | MAREBEC DE LIMA

 

Abstract:

Amidst the pandemic, Filipinos enjoy eating on the street, which creates and replicates Filipino cuisine in every corner with various exotic dishes and foods. This study aims to determine the coping mechanism among Nasipit Port vendors during the COVID-19 pandemic. This study employed the descriptive survey method conducted among different vendors located in Nasipit, Agusan del Norte, particularly in Barangay Talisay, Nasipit Port. The respondents of the study were a total of 29 vendors. The study followed an ethical standard by giving a survey questionnaire to the respondents with an attached inform consent form to protect the confidentiality of their information. The findings of the study revealed that among the four (4) areas such as product, price, place and promotion, the price has the major distribution of responses which means that coping mechanisms in this area were being used and applied by different vendors to keep their business survive. Therefore, coping mechanism in price, affordable and can be bought by people in the average class, exact to people expectations and enough to gain a profit and capital back, bring a big contribution as it helps them to maintain their business operation during difficult times given by the COVID-19 pandemic. It was recommended that vendors should provide benefits such as food feed daily by people, students, workers, shoppers, and travellers on a low income that is relatively cheap and effectively available.