Philippine E-Journals

Risk Encountered Among Online Sellers in Nasipit Agusan Del Norte

Arjie C. Bulasa | Harem Je L. Dionzon | Louie Mae A. Mestoso | Benjiemen T. Dalagan

 

Abstract:

The new context for selling, purchasing items and services is social media. It grew in popularity because of the pandemic as a way of adjusting to the new normal. Risks are also believed to be a part of any businessperson’s path while starting a business. The study aims to determine the risk encountered among online sellers in Nasipit, Agusan del Norte. The respondents of the study are the 55 registered online sellers in Nasipit and used the random sampling method to select the respondents with an attached inform consent to protect their identity. This study employed the following statistical tool: namely, weighted mean, frequency, percentage, and spearman rho correlation, to determine age, monthly income, years of operation, factors of online purchase, and risk encountered among online sellers. The study found that among the three determined risks encountered among online sellers, most responses indicate that time consuming has a significant impact on the risks faced by online sellers. As a result, the researchers recommend that online sellers consider ways to improve or enhance their online sales and measures to lessen the risks they face.