MARKETING STRATEGIES EMPLOYED BY LIPA CITY COLLEGES TO SENIOR HIGH SCHOOL STUDENT

MICAELLA  A. SORIANO,; SHANE MICHAELA  S. BAUTISTA,; KENNETH  M. BAUTISTA,; AIZEL MARIE  B. CAGUIMBAL,; ANGELIKA MAE  CASTILLO,; JOENEL  C. GARCIA,; MICHAJLA  M. MILLIAMINA,

MARKETING STRATEGIES EMPLOYED BY LIPA CITY COLLEGES TO SENIOR HIGH SCHOOL STUDENT

Abstract:

The objective of this study is to know if the marketing strategies employed by Lipa City Colleges to SHS students are effective on the part of the students of the institution. This study is intended to know other forms of marketing strategy that can help the institution to encourage more incoming students to enroll in Lipa City Colleges and choose it as their key in their educational attainment. Findings of this study are usefu for school marketing department, teachers, students, parents and its community. The study examined four indicators that helped the study to know if the marketing strategy employed by Lipa City Colleges is effectively implemented and effective in the part of SHS students. These factors are school activities, promotion and advertisement, scholarship grants, and school visitation. The theoretical framework had been drawn out and a questionnaire was based on the factors chosen. The data collected were from the 200 selected SHS students composed of 95 from Grade 11 and 105 from Grade 12. The result of the study was tabulated and analyzed and two hypotheses were developed to study the success indicators. Based on the findings of this study, there is a significant relationship on the perception of the respondents on the marketing strategies employed by Lipa City Colleges when grouped according to age, gender and grade level. School activities has no significant difference while scholarship grants, promotion and advertistement and school visitation has high significant difference.