Philippine E-Journals

Establishment of Dragon Fruit “Pitaya” Plantation

DANALYN J. DONES

 

Abstract:

Dragon fruit is among the most nutritious and wonderful exotic fruits in the world. Dragon fruit production is a profitable enterprise and a promising means of raising the income of farmers in the Philippines. Successful planning of a business today is an essential part of dragon fruit plantation. The framework of this study pertains to its contribution to the economic growth of the city and the populace. These benefits are realized in some ways, from a strengthened immune system and faster healing of bruises and wounds to fewer respiratory problems. The study determined the demand involving respondents from the different groups, namely: Municipality Agriculture Officers, Agriculturist Technician, and Farmers. It is, however, difficult to measure the sustainability of a new entrant to the market. Thus, the researcher considered interview guides and carrying out these interviews with those experts. To this effect, the researcher uses the descriptive quantitative design method of analysis. The researcher considered feasibility aspects to make this study better and to justify the data gathered. In all areas, the proposed business turned out to be feasible.