HomeUE Research Bulletinvol. 10 no. 1 (2008)

Institution-Related Factors as Basis for Attracting Prospective Entrants: A Comparison of Three Universities

Roselle S. Basa | Rex P. Bringula

Discipline: Education



This study was conducted to determine the student profile and enrollment rate of the three universities in UBelt. It also aimed to determine the institutional image indicators that served as basis for attracting prospective entrants. Descriptive statistics revealed the following: most of the respondents belonged to families with five members and lived in family-owned houses in the cities of Manila and Quezon; most of the respondents were taking up Medicine-related courses; most of FEU and UE respondents belonged to families earning less than Php30,000 monthly, while the UST respondents belonged to families earning greater than Php100,000 monthly; and UST had the most number of respondents having family members studying in the same school. 


The Geographical Information System (GIS) data also showed that there were more respondents from Marikina than the nearby municipality of San Juan. For non-Metro Manila settlers, most of the respondents were natives of the provinces in CALABARZON (Region 4-A) or Central Luzon (Region 3). 


UE respondents rated six indicators as "considered" and five as "moderately considered." The analysis of variance (ANOVA) and Tukey-HSD showed that the respondents' level of consideration on the following institutional image indicators was found to be significantly different: Tuition Fee Payment Scheme, Admission Process, Schedule of Classes, School Facilities, Faculty Profile, Scholarship and Other Grants, Security in Campus, and Performance Standing in Licensure Examinations. Thus, the hypothesis stating that there is a significant difference in the perception of the respondents from the three Universities regarding institutional image was partially upheld.