Philippine E-Journals

ACCOMMODATION PREFERENCES AMONG A SELECT GROUP OF FILIPINO COLLEGE STUDENTS

Apple Zaira Alcaraz | Jullana Ysabela Ison | Cristine Joi Jimenez | Alexandra Ruth Marcelo | Anne Alonsagay | Ramonrussel Pelias | Ceejhay Dela Cruz | James Alecq Alas | Aeron Vince Santiago

 

Abstract:

This paper’s inquiry is on accommodation preferences of select college students in Manila. The study asserts that business owners must give prime to students’ preferences as a coherent housing business approach of mutual benefits. Furthermore, sought out preferences are deemed to help architects and planners in addressing market needs. Conjoint analysis is employed, utilizing a survey questionnaire, orthogonal cards, and Robotfoto to analyze the responses of 200 college students from various private schools in Manila. Using an SSPS 23 software, preferences on housing accommodation are, in sequence: price, facilities, type of housing, and location. The results reveal that students are willing to pay around Php 7,000 monthly, in favor of condominiums over apartments. Additionally, places near the city center and workplace are preferred, with a significant number who specified an individual rather than a sharing -type of accommodation. Results were further discussed with supporting literature.