Maria Michaela B. San Jose | Mary Claudette C. Varron | Saira Hailey R. Bueno | Patricia Ann D. Atis | Vinzcent Edward Idusora | Oliver C. Flauta | Christian John Magana | Adrian A. Rosales | Ian C. Millan | John Christopher Mesana
In previous years, researchers in the field of death studies have been trying to explain the modification and practices in the funeral home industry however there is still lack and very little is known about the funeral services preferences. A total of 200 middle-aged Filipino men in Metro Manila, Philippines were respondents of this study, they were chosen via purposive sampling. The participants were given written consent followed via a survey executed with orthogonal cards. More so, the cards were ranked from 1-13 about the four attributes: Kind of Funeral, Funeral Reception, Type of Casket, and Cemetery Site with their preferences as a basis. It was found that the kind of funeral was the most important attribute (41.31%) while Funeral Reception was the least (16.81%). Each respondent had provided their profiles meaningfully. Results were further discussed for clarification.