FOOT-IN-THE-DOOR AND DOOR-IN-THE-FACE TECHNIQUE: CONSUMER PREFERENCE OF LETRAN SENIOR HIGH SCHOOL STUDENTS ON TRANSPORTATION NETWORK COMPANIES

Lance  Caro,; Jhasmine  Pascual,; Jannina  Revilla,; John  Jaca,; Gabriel  Jaca,; Kristine  Valenzuela,; Ryza  Ramos,; Randlai  Lopez,; Stephanie  Liban,; Desiree  Castillo,

FOOT-IN-THE-DOOR AND DOOR-IN-THE-FACE TECHNIQUE: CONSUMER PREFERENCE OF LETRAN SENIOR HIGH SCHOOL STUDENTS ON TRANSPORTATION NETWORK COMPANIES

Abstract:

This study aims to know if there is a significant difference between the Foot-in-the-Door and Door-in-the-Face persuasion techniques. The study tested the preference of 30 respondents towards the Foot-in-the-Door and Door-in-the-Face persuasion techniques by having them watch an audio-visual presentation and answer a questionnaire regarding the two different commercials that contained promotions of FITD and DITF. Using a descriptive test and independent-sample t-test, the study proved that thereâ€™s no significant difference between FITD and DITF on consumer preference of the SHS students regarding the transportation network vehicle services in the Philippines.