Mikhaela Isabelle R. Narvaez | Marielle Anne I. Teodosio | Angela Caryl F. Gelverio | Ace Keanu C. Villaluna | Lyka Janine L. Factora | Nikolai Millicent V. Cesario | Kimbert Jones Benitez | Clarence James L. Arboleda | Charmaine T. Dela Rosa | Kobie Bryson M. Arro | Julianne Claire A. Sta. Clara | John Christopher Mesana
The current pandemic has ushered an era of innovativeness among start-up entrepreneurs worldwide. Interestingly, such a phenomenon becomes a fertile ground for different theoretical and practical inquiries. As one of the pioneering attempts to explore start-up entrepreneurial endeavors in a pandemic setting, this manifest content analysis study was conducted on select published online news articles featuring start-up entrepreneurship during the COVID-19 health crisis (March 2020 to March 2021). A total of 73 online news articles were collected in which surface features were descriptively analyzed. Notably, results revealed that among the 173 featured entrepreneurs from the online news articles, (60.12%) were females, (25.43%), young adults, (47.62%) and hailing from North America, with food service rating the highest in terms of the products/services offered (27.21%). Implications of the results of the conducted study on start-up entrepreneurial business theories and practices, limitations and recommendations were also discussed.