Philippine E-Journals

The Brand Equity of LPU-Laguna: Basis for Continuous Improvement

Rosadel De Chavez | Elisha Grace Cetra | Ma. Leonora Alusen

 

Abstract:

The purpose of this study is to help LPU - Laguna to improve their system and for them to see and to know the problem with their system. Brand Equity give values to a brand. It is considered a key asset, since it gives the brand meaning in the minds of its consumers. Brand Equity has 4 dimensions named -- Brand Awareness means the consumers possible ability to recall the brand, Brand Loyalty that means a constructive mind set toward brand that leading to constant purchasing of the brand over time, Perceived Quality which means overall customer perception of the brilliance and quality of the products or services, and Brand Association wherein it is all things in the mind of consumers that are connected to the brand. This study focus on the effect of Brand Equity of the school to the students for continuous improvement. The researchers use Quota Sampling to determine the number of respondents needed to answer the questions and other several statistical treatment to help them analyse the gathered data such as Reliability test (Cronbach Alpha). Frequency and Percentage Distribution, Weighted mean and Compositemean, and Anova(F-test). The Researchers conducted survey to 23 students to each department from sophomore up to senior.