HomeAsian Journal of Tourism and Hospitality Researchvol. 5 no. 2 (2011)

Tourism in a Mexican Colonial Town: A Case Study of Perceived Benefits in Alamos, Sonora, Mexico

Sacnicte Valdez | Dallen Timothy

Discipline: Tourism



This case study examines residents’ and tourists’ perceptions of tourism in a small, colonial town in Sonora, Mexico, from the perspective of socio-economic benefits, transportation and culture. Based on a pilot survey of 132 inhabitants and tourists, the study found that while most respondents did not consider tourism to have improved the their standard of living, there is a tendency to support tourism’s growth because of its potential infrastructure and economic value for the town.