Philippine E-Journals

Campus Radio Version 2.0: The Convergence of Campus Radio with Digital Media

Kim Bernard G. Fajarado

 

Abstract:

This study intends to analyze the use of digital technologies in four (4) campus radio station case studies. The informants of this research are the four largest universities in the Philippines and members of College Radio Network – Ateneo de Manila University’s Radyo Katipunan, Pontifical and Royal University of Santo Tomas’ Tiger Radio, University of the Philippines’ DZUP and Polytechnic University of the Philippines’ DZMC. To study individual perceptions toward digital transformation of the campus radio, qualitative methods were integrated in the study. Extensive investigation about how organizational structure on campus radios transforms through time, through the aid of technological advancements, requires qualitative measures. The findings determined in this study suggests that digital platforms have the capacity to transform campus radio organizational structure by advancing the efforts of the station to maintain its relevance. In order to generate auxiliary content via social media, podcasts, and mobile technologies, each of the stations utilizes digital media as a substantial platform. Likewise, provided is an overview on the organizational aspects of campus radio that can guide future and related research.