Philippine E-Journals

TRAVEL VLOGS: TOURSIST’ DECISION AND TRAVEL INTENTION DURING COVID-19 PANDEMIC

Ryan Joseph Calinao | Jewell Phola Balba | Jerusalem Lita

 

Abstract:

This study assesses the perspectives and implications of travel vlogs to the decision making of tourists in terms of travelling despite the pandemic. The descriptive method was used in this research study and the researchers chose to conduct this study through a quantitative method using survey questionnaire answered by the respondents that presented through statistics and tables. Results show that the lifestyles, motives, and interests of the tourists are the common bases when they travel. In addition, the respondents agreed with a numerical value of 3.34 on the perspectives of tourists on travel vlogs. Most of the respondents agree with a numerical value of 3.49 on knowing the ideas and experience. In the level of travel intention along the tourist destinations featured by different travel vlogs during the COVID-19 pandemic, most of the respondents agree with a numerical value of 3.29 to the travel motivations, affective destination image, and enduring involvement as the factors when choosing a destination. Results show the strong direct relationship in terms of determining the correlation between the perspectives and implications of travel vlogs and psychographic profile to the level of travel intention.