Philippine E-Journals

THE MUNICIPALITY OF CALINOG AS A TOURIST DESTINATION: STATUS, CHALLENGE AND VIABILITY

Mary Joy L. Fernandez

 

Abstract:

The descriptive correlational study aimed to determine the relationship among the status, challenges, and viability of the municipality of Calinog as a tourist destination. The study utilized a total of 50 respondents, 10 representing residents, entrepreneurs, tourism employees, government employees, and tourists. An adapted data gathering instrument was used in the assessment. The participants viewed the municipality of Calinog as a highly acclaimed status as Tourist Destination. In terms of challenges, the stakeholders find the municipality of Calinog as moderately serious. The stakeholders viewed the level of viability of the municipality of Calinog as tourist destination as highly viable while master’s degree holders assessed it as very highly viable. There is a significant difference in their assessment in the level of seriousness of the challenges as classified in their educational attainment and type of respondents. The participants did not differ significantly in their assessment in the level of viability of the prospects for development in the municipality of Calinog as a tourist destination when classified according to sex, age, educational attainment, and type of respondents. There is significant relationship between the status and level of viability of the municipality of Calinog as a tourist destination.