Philippine E-Journals

Plant Contract Growing for Households

Christine Joyce A. Cunan | Conrado Pascual III H. Lopez de Leon | Althea Mari C. Mañaga

 

Abstract:

This feasibility study aimed to determine the profitability of the business concept "plant contract growing" for aspiring entrepreneurs with outsourced labor through households that would implement natural processes of planting in order to promote organic product, specifically tomatoes. A descriptive research design was used, and the research methodology was qualitative in nature. The research locale would be in Los Banos, Laguna. The target market was recruited through convenience sampling method in order to gather information. The researchers found out that aside from the usual poultry or hog contract growing, plant contract growing, has also a potential to be an innovative agricultural business. Plant Contract Growing’s product would be sold at a competitive price. Choosing households as the contract growers for the said business concept could help aspiring entrepreneurs to outsource the majority of the needed resources, and thus, high working capital is not required. In return, the households would be provided with the resources needed for planting, and the yield from this would be bought from them, which would give them the benefit of having an extra income. The business concept would benefit both the entrepreneurs and the households. Although the farming industry is already saturated, the business concept is still considered differentiated because of its process; thus, gaining an edge in the market.