Philippine E-Journals

Establishment of a Bookstore in Calamba City, Laguna

Joyce Aireen L. Calayag | Jhencel Ann M. Jaurigue | Razziel Daphne E. Limpiada

 

Abstract:

The researchers aimed to evaluate the feasibility of establishing a bookstore in Calamba City, Laguna where a wide selection of textbooks for accounting and management, agriculture, education, engineering, mathematics, medicine, psychology and statistics would be made available. The researchers used survey questionnaires to collect information from 100 respondents to determine the readiness of the target market, the students. They also conducted interviews with established suppliers and indirect competitors to know the terms and conditions, commissions and lists of books, and basis for computation of the supply. Based on the survey results, 93% of the respondents were willing to buy at the College Bookstore, proving the demand of the business. The proposed bookstore needed an amount of ®803,833.39 for its start-up operation and renovations. The amount would come from equal monetary contribution of each of the partners. It would take 3.11 years to recover the investment and would have an average rate of return of 150%. Thus, the bookstore would be a desirable investment and could be a profitable business venture. Based on the findings, the researchers recommended that the proposed bookstore should offer office supplies and additional textbooks to different courses. A partnership with known publishers to have access to various textbooks was suggested.