Philippine E-Journals

Viability of Putting up Customized Makeup Shop

Trisha Mae R. Altamirano | Ma. Angelica O. Hagacer | Pia Samantha L. Valenzuela

 

Abstract:

This feasibility study aimed to introduce customized makeup using locally made quality materials from the Philippine cosmetics industry. Aside from using locally made quality materials, the customers/clients will be involved in creating their desired shade or palette, thus providing them higher satisfaction. The researchers utilized substitute method and needs analysis method to identify a possible demand of the proposed product through a survey. The proposed location of the project is in Vista Mall Sta. Rosa. A demand for the product use was established as respondents indicated their willingness to spend on customized makeups. The project was found feasible since it would be profitable in the long run. Its expansion must likewise be considered.