Philippine E-Journals

Thumbayan Food Park Through the Lens of Customers and Concessioners

Mark Christopher Sarmiento | Joanna Mae J. Mesa | Jerald C. Opiña

 

Abstract:

This study examined the Thumbayan Food Park through the lens of customers and concessionaires. It also determined: 1) the profile of Thumbayan in Biñan City along with the food and the services it offers; 2) the customers’ level of satisfaction in terms of food quality, atmosphere, service quality, convenience, price and value; 3) the perception of concessionaires toward experiences at the food park in terms of the menu, facility, and theme; and 4) the problems encountered by the concessionaires. This study was descriptive, and it used both the interview with the concessionaires and survey among customers to obtain data. The park’s pay-as-you-order system and self- service was the common approach. The customers were satisfied with the overall services offered inside the food park with a mean rating of 3.92. Thumbayan Food Park’s style depends on the owner’s choice. Lastly, the common problems encountered by the concessionaires were the increasing prices of the rents and alcoholic beverages inside Thumbayan Food Park and handling of the guest complaints. The researchers concluded that offering promos and discounted prices to help attract customers is a must to satisfy the customers. To improve its services and number of customers, the researchers recommended the following: 1) a regular promotion through tarpaulins; 2) general cleaning every month; and 3) adding more chairs and tables.