Ian Cabling | Cris Johndel Herrera | Leuranne Venal
The study focused on the feasibility of a pet care center in terms of market, technical, operation and management, financial, socio-economic, and environmental aspects. The proposed business is Paws and Fur Park Hotel offering services such as room or cage boarding for a short or long time, an indoor play area where dogs and cats can play with other pets, daily walking, basic commands training, feeding, and basic grooming of pets according to the owner’s preferred schedule and ratio. A survey on the forecast of the demand showed an increase of demand for the next five years. There was a projected demand of 63, 628 units in the first year, 64, 169 units in the second year, 64, 714 units in the third year, 65, 263 units in the fourth year, and 65, 818 units in the fifth year. Paws and Fur Park Hotel was considered feasible based on the positive net present value and the favorable results in financial projections. The payback period for the study is one year and seven months. The proponents recommended to (1) improve the survey questionnaire by specifying the demand for each service offered; (2) increase awareness about the pet boarding industry through attending and/or sponsoring activities related to pets such as contest; (3) have a persuasive public relations focusing on sustaining the competitive advantage of the proposed project which is the only business in the vicinity that offers pet boarding for long period of time; (4) increase the level of customer satisfaction by expanding the services offered; and (5) maximize the use of social media for inexpensive yet effective tool of marketing by bringing the target market up to date regarding the recent and important announcements about the business.
ISSN 1908-3866 (Print)
Philippine E-Journals
