HomeAni: Letran Calamba Research Reportvol. 19 no. 1 (2023)

Project Feasibility Study in Establishing a Dog Theme Coffee Shop

Cherie Ann Tindoc | Bernadette Alimagno | Celestene Joy Sena



The proposed business, Pawfect Coffee Shop, aimed to make the consumers enjoy their coffee and relax with the dogs in the coffee shop. It will be in ALX Building, Halang, City of Calamba, Laguna. The business is a partnership-type where each of the proponents is the owner and has an equal share of funds for the capital of the business. Based on the data gathered, the demand for the products was higher than the supply; the products are high in marketability to the students in Calamba for the next coming years. For the business to successfully operate, one store manager, one barista, one pastry chef, one cashier, and two staff members will be hired. Promotional strategies in social media and in print will be used. Based on the projected income statement, the business will experience an increase of net income in the coming years, as shown in the financial statement, income statements, the cash flow statements and the balance sheet.