HomeInternational Journal of Multidisciplinary: Applied Business and Education Researchvol. 4 no. 6 (2023)

EntrepRise Food Garden in Facebook: The Efficiency of Social Advertising among College Students

Teresa Aguilar | Nonalyn D Tombocon



One of the most important social developments of the past ten years has been Facebook's meteoric ascent to prominence as a social networking site. Organizations seek to use Facebook for a variety of reasons, including to exchange and disseminate information, sell goods or services, maintain contact with current and new consumers, learn more about their customers, and obtain additional benefits. Some of these objectives are listed below. This study's objective is to investigate and evaluate the efficiency of using Facebook as a medium for advertising purposes. Facebook is the focus of this study. It will make an effort to explain how effective Facebook is as a site for advertising and how that relates to the benefits that may be acquired, and it will do so by demonstrating how effective Facebook is as a site for advertising. College students who frequently encounter Facebook adverts on their mobile devices are going to be the focus of a survey that will be carried out with the use of a random sampling method. Facebook is helpful in describing new products and promoting them in a way that either creates or improves brand impressions in a range of markets and cultural contexts. This may be accomplished in different ways. It is essential for businesses to have a working knowledge of how to promote on Facebook and other social media platforms, particularly if they intend to expand their customer base among college students. In particular, it is essential for businesses to have a working knowledge of how to promote on Instagram.


  1. Aderemi. (2015). Effectiveness of Facebook as an Advertising medium among university stu-dents.
  2. Bhasin, H. (2018, November 9). What are Brand Attributes? What is the Importance of Brand Attributes? Marketing91. https://www.marketing91.com/brand-attributes/
  3. Chierici, R., Del Bosco, B., Mazzucchelli, A., & Chiac-chierini, C. (2018). Enhancing Brand Aware-ness, Reputation and Loyalty: The Role of So-cial Media. International Journal of Business and Management, 14(1), 216. https://doi.org/10.5539/ijbm.v14n1p216
  4. Customer Relationship Management - Meaning, Need and Steps in CRM. (n.d.). Customer Rela-tionship Management - Meaning, Need and Steps in CRM. Retrieved September 26, 2022, from https://www.managementstudyguide.com/customer-relationship-management.htm
  5. Houraghan, S. (2021, April 28). Brand Attributes: The Definitive Guide (+ Best Brand Exam-ples). Brand Master Academy. https://brandmasteracademy.com/brand-attributes/
  6. Kia, A. (n.d.). (DOC) The effectiveness of advertis-ing: a literature review | Abek Kia - Academ-ia.edu. (DOC) The Effectiveness of Advertis-ing: A Literature Review | Abek Kia - Aca-demia.Edu. Retrieved September 26, 2022, from https://www.academia.edu/4037488/The_effective-ness_of_advertising_a_literature_review
  7. Social Media and Advertising Theory | 38 | Adver-tising Theory | HARSHA. (n.d.). Taylor & Francis. Retrieved September 26, 2022, from https://www.taylorfrancis.com/chapters/edit/10.4324/9780203149546-38/social-media-advertising-theory-harshavardhan-gangadharbatla
  8. Social Media Marketing | Social Media Advertising: A Beginner’s Guide. (n.d.). Social Media Mar-keting | Social Media Advertising: A Begin-ner’s Guide. Retrieved September 26, 2022, from https://www.embertribe.com/social-media-advertising
  9. What is Customer Engagement? Definition, Best Practices, and…. (n.d.). Outreach. Retrieved September 26, 2022, from https://www.outreach.io/blog/what-is-customer-engagement
  10. Yousef, M., Dietrich, T., & Rundle-Thiele, S. (2021, June 1). Social Advertising Effectiveness in Driving Action: A Study of Positive, Negative and Coactive Appeals on Social Media. Pub-Med Central (PMC). Retrieved November 24, 2022, from https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8199559/