HomeAni: Letran Calamba Research Reportvol. 1 no. 1 (2011)

Improving the Design Of SMS Marketing’s Accounting System Focusing on the Revenue and Expenditure Cycle

Margarette Faye A. Cinco | Francisco Ii P. De Galicia | Jewellyn S. Gomez

Discipline: Accountancy



This study aimed to evaluate and to improve the design of SMS Marketing’s Accounting System that would help not only to cope up with increasing business challenges but also to be able to manage risks and opportunities.


The study employed descriptive method of research. It made use of surveys, personal interviews, and actual observations. Data gathered using these tools together with the owner’s expectations were used to improve the manual accounting system and to propose a computer-based accounting system for the company.


It was found out that SMS Marketing, though possessing a number of strengths, is outnumbered by weaknesses. It was, therefore, concluded that an adoption of a computer-based accounting system would help not only to enhance its accounting system but also to make its work more efficient and effective. Moreover, the client can cope up with the increasing business challenges be able to manage risks and opportunities.


The study recommended that the entity should adopt the computer based accounting system because it is the only system that meets almost all the expectations of the owner.