The Use of Quick Response (QR) Codes and Its Benefits to the Online Selling: An ActionResearch

Mary Grace  Asistores,

The Use of Quick Response (QR) Codes and Its Benefits to the Online Selling: An ActionResearch

Discipline: Education

Abstract:

Online Selling or eCommerce in other terms is widely practiced in the market. This is called digital innovation in the business where consumers and sellers meet on an online platform. Before the Covid-19 pandemic hit the global economy, online selling has been already there serving and giving convenience to the marketers and shoppers, so as the quick response or QR code. QR code is a small, squared box mostly seen in black and white colors and was firstly introduced by Denso Wave through Mr. Hara Masahiro, the inventor himself. Its main purpose was to easily track the automobiles and automobile parts during manufacturing and did not expect that it will be used outside the automotive industry, most specifically in online selling. The researcher uses a descriptive research design that aims to describe a population, situation, phenomenon, characteristics, frequencies, trends, and categories in an accurate and systematic manner. Contrary to what the previous researchers claimed that online sellers are aware of how QR code works do, the result of the first part of the study needs an intervention because the majority of the online sellers in the municipality were not fully aware of how the QR application works, thus, the researcher provided an intervention. Based on the result of the intervention, the respondents’ level of awareness increased, meaning they already knew how to generate, customize, and use the QR codes in their businesses. After the data gathering have been made, it was found that the majority of the respondents were aware of the QR code yet a few of them has little knowledge about the different types of QR codes, and how they will be customized. With this, the researcher took an intervention by making them watch a video tutorial about the QR codes. After watching, another part of the survey was given to assess their learnings and compare their level of awareness before and after the intervention. Surprisingly, their responses after the intervention yielded a positive result. The researcher assumed that all the online sellers in the Municipality of Hinatuan were aware and knowledgeable about the use of QR codes and their benefits in their business since QR codes were seen almost everywhere. However, the assumptions made were wrong because as the respondent’s responses were tallied and analyzed, the researcher found that there were areas where online sellers need a follow-up activity from the latter or intervention to be exact. Therefore, the researcher concludes that providing assessment and intervention will help them to be familiar with the application and will also allow them (online sellers) to utilize the QR coding in their businesses.

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