Philippine E-Journals

A FEASIBILITY STUDY OF MANUFACTURING CHEWABLE TOOTHPASTE IN QUEZON PROVINCE

ZARA T ELIDA | RHONALYN MALABUNGA | JUDY ANN A RIVERA

Discipline: business and management

 

Abstract:

This feasibility study focuses on manufacturing a chewable toothpaste business in Quezon Province, wherein the target market or the potential clients and customers are the people living in Quezon Province with an age range of 6 years old and above. The Chewable Toothpaste Manufacturing strives to achieve its goal of promoting the importance of oral health and minimizing toothpaste tube waste by offering Bright Tabs, an eco-friendly alternative product. Chewable toothpaste consists of small, bite-sized tablet that can be chewed into a paste before brushing and has the same efficacy as traditional toothpaste. This study is a mix of descriptive and explanatory research methods. The information gathered was from structured surveys, interviews, and research drawn from legitimate documents and reports. The plant site of the business is located at Brgy. Balubal, Sariaya, Quezon, an accessible location for acquisition and delivery of raw materials and finished goods. It will be distributed in grocery stores in different cities and municipalities in Quezon Province. The Bright Tabs will be launched with high quality and innovation to penetrate the market despite the tight competition among several businesses offering the same product category. The business ensures that the quality and cost of the Bright Tabs offered to customers meet their needs and demand. The researchers proved that the proposed firm is feasible and will become profitable in the foreseeable future based on the findings of the market study, technical study, management study, financial study, and socio-economic study.