Corporate Social Responsibility Initiatives of Hyundai Motor Company (HMC) Philippines: A Model for Sustainable CSR Program
Lee Pil Sang | Janna Parmisano | Emiliano T. Hudtohan
Abstract:
This study is an exploratory and descriptive research, reviewing the philanthropic CSR,
corporate shared values (CSV) and the corporate social initiatives (CSI) of Hyundai Motor
Company (HMC) through its distributor Hyundai Asia Resources, Inc. (HARI) in the
Philippines. Under HARI Foundation Inc. (HFI) Hyundai in the Philippines CSR initiatives for
over a period of 11 years were focused on 23 CSR activities that promoted community
development, environmental projects and educational scholarships. A tripartite collaboration of
HARI with De La Salle Araneta University (DLSAU) and Ansanhak Research Institute
Foundation (ARIF) is proposed to assist HARI’s renewed advocacy for education and
environmental projects. This Tripartite Model for Sustainable Corporate Social Responsibility
(SCSR) is founded on a common aspiration of HARI, DLSAU, and ARIF as expressed in their
respective Vision-Mission-Values. The SCSR program being proposed is anchored on the
sustainability framework of the World Council on 1.Economic Development (WCED) triple
bottom line for People, Planet and Prophet, 2.The human and spiritual dimensions of
development of Center for Alternative Development Inc. (CADI) and 3.The integral framework
of Wilber’s All Quadrants All Lines (AQAL).
References:
- Ansan (2017). The Free Encyclopedia. Retrieved from https://en.wikipedia.org/w/index.php?title=Ansan&oldid=765434448
- Auto Industry News. (2012). Hyundai leads the way with HARIBON. Retrieved fromhttp://www.autoindustriya.com/auto-industry-news/hyundai-leads-the-way-with- haribon.html
- Bowen, H. (1953). The social responsibilities of the businessman. Iowa: University of Iowa Press. Brundtland Report. (1987). Our Common Future: Report of the World Commission on Environment and Development. Retrieved from http://www.un-documents.net/our-common-future.pdf
- Business Dictionary, (n.d.) http://www.businessdictionary.com/definition/model.html
- Business News Korea. (October 16, 2016). Hyundai Motor to build knockdown assembly plant in the Philippines. Retrieved from http://www.mb.com.ph/hyundai-motor-to-build- knockdown-assembly-plant-in-the-philippines/
- Carroll, A.B. (1999). Corporate social responsibility: Evolution of a definitional construct. Business and Society, 38, (3), 268-95.
- Carroll, A.B., and Shabana, K.M. (2010). The business case for CSR: A review of concepts, research and practice. International Journal of Management Reviews, 12 (1): 85-105.
- Center for Social Innovation, (2013). The Gawad Kalinga Social Innovation Model. http://gk1world.com/gkcsi
- Cho, J.H., An, K.H., and Shin, J.M. (2016). Personal Communication. Hyundai Motor Company (HMC) headquarters, Seoul, South Korea.
- Commission of the European Communities.(2001). European Commission’s Green Paper, Promoting a European Framework for Corporate Social Responsibility. Document 01/9. Brussels.
- Davis, K. (Winter 1967). Understanding the Social Responsibility Puzzle. Business Horizon.
- deHaan, G. 2010. The development of ESD-related competencies in supportive institutional frameworks. International Review of Education, 56(2), 315–328.
- De La Salle Araneta University. (2017). Founding of De La Salle Araneta. Retrieved from https://www.dlsau.edu.ph/about/history.html
- De La Salle Araneta University. (2017). Organizational Chart for Academic Year 2016-2017.
- Retrieved from https://www.dlsau.edu.ph/_images/org-chart-16-17-dlsau.jpg)
- De La Salle Araneta University.(2017). Schools and Colleges Vision Mission. Retrieved from http://www.dlsau.edu.ph/academics/
- De La Salle Araneta University. (2017). Vision-Mission. Retrieved fromhttps://www.dlsau.edu.ph/about/vision-mission.html
- DLSAU Salikneta Farm. (2017). Establishment of the Salikneta Farm. Retrieved from http://www.saliknetafarm.com.ph/about-salikneta.html
- Douglas, B. & Moustakas, C. (1985). Heuristic Inquiry: The internal search to know. Journal of Humanistic Psychology, 25(3), 39-55.
- Drucker, P. F. (1954). The practice of management. London: Heinemann.
- Eells, R. & Walton, C. (1974). Conceptual foundation of business, 3rdEdition, Irwin, Burr Ridge, IL.
- Espiritu, K. (2016, October 12). Personal Communication. HARI Office in BGC Corporate Center, 30thStreet Cor. 11thAve., Taguig City, Metro Manila.
- Etzkowitz, H. (2008). Triple helix: University- Industry- Government. Florence, Kentucky: Routledge. http://www.barnesandnoble.com/w/the-triple-helix-henry-etzkowitz/1112732854?ean=9780415964517
- Freeman, R. E. (1984). Strategic management: A stakeholder approach. Boston: Pitman.. Friedman, M.. (Sept. 13, 1970), The Social Responsibility of Business is to Increase its Profits.
- The New York Times Magazine.
- Gawad Kalinga Community Development Foundation, Inc. (2015). A future full of hope. Annual Report.
- Gawad Kalinga. (2013). Hyundai and GK inaugurate Hyundai Center for Green Innovation. Retrieved from http://gk1world.com/hyundai-and-gk-inaugurate-hcgi#sthash.cYFhzDrP.dpuf
- Ghana News Agency. (2013). Plan Ghana inaugurates youth auto-mechanic centre. Retrieved from http://ghananewsagency.org/economics/plan-ghana-inaugurates-youth-auto- mechanic-centre-55669
- Global Compact Network Switzerland.(2002). United Nations Global Compact. Hegibachstrasse 47 CH-8032 Zürich. http://www.globalcompact.ch/ung
- Guevara, M. (2017). We can work it out: Making our SGCs work in Valenzuela, Synergeia News and Events. http://www.synergeia.org.ph/news-and-events/can-work-making-sgcs-work- valenzuela/
- Harris, J. (2003). Sustainability and sustainable development. International Society for Ecological Economics, Internet Encyclopaedia of Ecological Economics. Retrieved from http://isecoeco.org/pdf/susdev.pdf
- HARI Foundation, Inc. (2016). In Pursuit of Inclusive Growth and Sustainability. Retrieved from: http://www.hyundai.ph/Corporate/HARIFoundation
- HARI Press. (2012). Groundbreaking of the Hyundai Center for Green Innovation: HARI Foundation, Inc. and Gawad Kalinga Challenge the Impossible in their Shared Advocacy to Build Sustainable Communities. Retrieved from http://www.hyundai.ph/MediaCenter/News/Local/groundbreaking-of-the-hyundai-center- for-green-innovation-hari-foundation-inc.-and-gawad-kalinga-challenge-the-impossible- in-their-shared-advocacy-to-build-sustainable-communities
- Hess, D. &Warren, D. (2008). The meaning and meaningfulness of Corporate Social Initiatives.
- Business and Society Review. Retrieved from https://deepblue.lib.umich.edu/bitstream/handle/2027.42/73133/j.1467- 8594.2008.00317.x.pdf?sequence=1&isAllowed=y
- Hess, D., Rogovsky, N., & Dunfee, T. (2002). The Next Wave of Corporate Community Involvement: Corporate Social Initiatives. University of California Press Journals. Retrieved fromhttp://webuser.bus.umich.edu/dwhess/Hess%20Dunfee%20&%20Rogovsky%20CMR
- %202002.pdf
- Hick, J. (1987).The Non-Absoluteness of Christianity. In The myth of Christian uniqueness: Toward a pluralistic theology of religion. John Hick and Paul F. Knitter (Eds.). Maryknoll, NY: Orbis.
- Hommes, B.J. (2004). The Evaluation of Process Modeling Techniques. Delft University of Technology, Netherlands.
- Hopkins, M. (2004). Corporate social responsibility: An issues paper. Retrieved https://www.ilo.org/legacy/english/integration/download/publicat/4_3_285_wcsdg-wp- 27.pdf
- Hudtohan, E T. (2016). Antifragility as a Theoretical Lens in Reviewing Corporate Social Responsibility. Jose Rizal University, Quezon City.
- Hudtohan, E.T.(2009). Creating New Framework for Sustainable Development. A paper for the community at Unaaha, Sulawesi, Indonesia, Indonesia sponsored by the doctoral Indonesian students of Philippine Women’s University.
- Hudtohan, E. T. (July 28, 2014). A nation of compassion and mercy. Green Light. Manila Standard Today.
- Hudtohan, E. T. (January 27, 2014a). Threefolding CSI. Green Light. Manila Standard Today.
- Hudtohan, E.T.(December 31, 2012). From here to sustainability.Greenlight.Manila Standard Today.
- Hyundai Asia Resources, Inc. (2016). Hyundai Asia Resources, Inc. Corporate Profile. Retrieved from http://www.hyundai.ph/Corporate/AboutUs
- Hyundai Motor Global Social Contribution Activities White Paper. (2012). Hyundai Motors presents: Fairy Tale for Hope. Retrieved from https://csr.hyundai.com/upfile/report/scw/SocialContributionActivitiesWhitePaper(ENG)
- _2012.pdf
- Ismail, M. (2009). Corporate social responsibility and its role in community development: An international perspective. Retrieved from: http://www.sosyalarastirmalar.com/cilt2/sayi9pdf/ismail_maimunah.pdf
- Kanter, Roabeth Moss. (May 1999). From spare change to real change: The social sector as Beta site for business innovation. Harvard Business Review.
- McGill University. (n.d.). What is sustainability? Retrieved from www.mcgill.ca/sustainability/files/sustainability/what-is-sustainability.pdf
- McKinsey & Company. (2014). McKinsey on sustainability & resource productivity, Issue 2.
- USA: McKinsey.
- Midttun, A. (2005): Realigning Business, Government and Civil Society: Emerging Embedded Relational Governance Beyond The (neo) Liberal and Welfare State Models. Corporate Governance, 5 (3), p 159-174
- Moustakas, C. (1990). Heuristic Research: Design, Methodology, and Applications. London: Sage.
- Nowak, M. and Thomas, G. (2006). Corporate Social Responsibility: A definition. Graduate School of Business, Curtin University of Technology. Retrieved from http://ceebi.curtin.edu.au/local/docs/GSB_Working_Paper_No._62_Corp_Social_Resp_ A_definition_Thomas _Nowak.pdf
- Perlas.N. (2000). Shaping Globalization: Civil society, cultural power and threefolding Quezon City: CADI and Global Net3.
- Perlas.N. (2011). Mission possible: Sow courage; Harvest a new world. Philippines: CADI Pfitzer, M., Bockstette, V. and Stamp, M. (September 2013). Innovating for shared value. Harvard Business Review.
- Porter, M., and Kramer, M.(2011). Creating shared value: How to reinvent capitalism – and unleash a wave of innovation and growth. Harvard Business Review. Retrieved from https://businesseth.qwriting.qc.cuny.edu/files/2012/01/PorterKramer.pdf
- Saunders, M., Lewis, P. & Thornhill, A. (2012). Research Methods for Business Students. 6th edition, Pearson Education Limited.
- Message during his pastoral visit in the Philippines delivered at De La Salle University, Manila.
- Sharma, B. (2013). Contextualising CSR in Asia: Corporate Social Responsibility in Asian Economies. Singapore: Lien Centre for Social Innovation. Retrieved from https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1004&context=lien_reports
- Synergeia. (June 19, 2017). Rosario, Batangas will hold Education Summits in all of its 48 Barangays. http://www.synergeia.org.ph/news-and-events/rosario-batangas-will-hold- education-summits-48-barangays/
- The Philippine Star (3 April 2011). 24,000 Run for a cause, kick off Hyundai's 10th year.http://www.philstar.com/news-feature/672152/24000-run-cause-kick-hyundais-10th- year.
- Tiongson III, Antonio Arturo. (2016, October 12). Personal Communication. HARI Office in BGC Corporate Center, 30th Street Cor. 11th Ave., Taguig City, Metro Manila.
- Tomintz. H. E.A.. (2013). Shared value in the Philippines: A Study on the efforts of the League of Corporate Foundation. Masteral thesis in International Business and Law, Management Center Innsbruck. Austria.
- UCLA Sustainability Committee (2016). Retrieved at https://www.sustain.ucla.edu/about- us/sustainability-committee/.
- United Nations Development Programme. (1997). Governance for Sustainable Human Development: A UNDP Policy Document
- UNESCO.(2016). Education for sustainable development goals: Learning objectives. Paris, France: United Nations Educational, Scientific and Cultural Organization, 7, place de Fontenoy, 75352 Paris 07 SP, France
- United Nations. (2015). Transforming our world: the 2030 Agenda for sustainable development. Resolution adopted by the General Assembly on 25 September 2015. http://www.un.org/ga/search/view_doc.asp?symbol=A/RES/70/1&Lang=E
- United Nations Conference on Environment and Development (UNCED). (1992). Rio de Janeiro June 3-14, 1992.UN, department of Public Information (Revised 1997).
- Wilber, K. (2007). Integral vision: A very short introduction to the revolutionary integral approach to life, God, the universe, and everything. Boston: Shamballa Publication, Inc.
Full Text:
Note: Kindly Login or Register to gain access to this article.
ISSN 2672-2755 (Online)
ISSN 2545-9137 (Print)