Home⇛PCS Review⇛vol. 16 no. 1 (2024)

A Rhetorical Analysis of Teachers’ Self-Presentation on Facebook

Jacqueline B. Recaña

Discipline: social sciences (non-specific)

 

Abstract:

This study delves into how teachers utilize Facebook to curate their online personas and project desired self-images. By employing a qualitative content analysis approach and drawing on theories of dramaturgy and self-presentation, the research examines the complex strategies teachers adopt to shape their online identities. The analysis focuses on the rhetoric and gender expressions exhibited by participants across various gender identities. Findings reveal that while teachers actively engage with social media, concerns about professional reputation often hinder authentic self-expression. This study underscores the tension between personal identity and professional expectations, reinforcing the concept of impression management as a central component of online behavior.



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