A Communicative Constitution Perspective on Advocacy: A Case of Media and Information Literacy (MIL) Advocates in the Philippines
Irish Jane L. Talusan | Yhna Therese P. Santos
Discipline: media studies
Abstract:
Media and information literacy (MIL) initiatives in the Philippines come
from various stakeholders, with each organization designing and implementing
programs aligned with varying perspectives. This study investigates these
different Philippine-based MIL advocacy groups, their initiatives and programs,
and the complexities they experience in conducting their operations. Guided by
UNESCO’s Global Framework for Media and Information Literacy Cities (MIL
Cities) and McPhee and Zaug’s Communicative Constitution of Organizations
to understand existing advocacies and examine perceived complexities, this
research utilized interviews to describe and explore the topic at hand. A total
of 15 informants from different MIL advocacy organizations and backgrounds
participated in this study. Most of these organizations were formed based on
a shared set of expertise and understanding of MIL, with a common belief that
MIL is necessary for empowerment and critical thinking. However, differences
emerged in the nature of the initiatives and their target audience. Furthermore,
the nature of these MIL initiatives offered was seen to be primarily based on the
strengths of the group: gamified instructional programs and learning resources
from the members of the academe, to name a few. Due to the differences of these
programs, it was stressed that collaboration is key, but that challenges may also
inadvertently arise from said collaborative attempts. These challenges include
technological barriers and financial constraints. Challenges aligned with attempts
to connect with beneficiaries were also identified. Despite of these challenges,
it remains clear that MIL advocacies are important, especially considering the
current media and information landscape. For these initiatives to be successful, a
multidisciplinary approach is necessary.
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