Exploring price range for hotel room rates on online distribution channels: The case of Hong Kong

Rosanna  Leung,; Rob  Law,; Basak Denizci  Guillet,

Exploring price range for hotel room rates on online distribution channels: The case of Hong Kong

Rob Law | Rosanna Leung | Basak Denizci Guillet

Abstract:

Using data collected from two major international online distribution channels, this paper presents the findings of an innovative approach that examines the price range among selected distribution channels for 3-, 4-, and 5-star hotels in Hong Kong. The contributions of this study to the hospitality literature and industry professionals are threefold. First, employing an exploratory design, this study uncovers the hotel range information price through online distribution channels for different rating categories. star Second, the study explores the functions of price range information. Third, it explores the potential applications of price range in the hotel industry. This paper would be of interest to the readers who would like to know more about the pricing strategies in terms of price range.

References:

Buhalis, D., & Law, R. (2008). Progress in information technology and tourism management: 20 years on and 10 years after internet- The state of eTourism research. Tourism Management, 29, 609-623.
Enz, D. A. (2003). Hotel pricing in a networked world. Cornell Hotel and Restaurant Administration Quarterly, 44(1), 4-5.
Helsel, C., & Cullen, K. (2005). Hotel distribution nirvana: A multi channel approach. (HEDNA 2005 White Paper Series). Falls Church, VA: HEDNA.
Law, R., Chan, I., & Goh, C. (2007). Where to find the lowest hotel room rates on the internet? The case of Hong Kong. International Journal of Contemporary Hospitality Management, 19(6), 495-506.
Murphy, J., Schegg, R., & Qiu, M. (2006). An investigation of consistent rates across Swiss hotels’ direct channels. Information Technology &d Tourism, 8(2), 105-119.
O’Connor, P. (2002). An empirical analysis of hotel chain online pricing strategies, cognizant communication corporation. Information Technology & Tourism, 5(2), 65-72.
O’Connor, P. (2003). On-line pricing: An analysis of hotel-company practices. Cornell Hotel and Restaurant Administration Quarterly, 44(1), 88-96.
O’Connor, P., & Frew, A. J. (2002). The future of hotel electronic distribution: Expert and industry perspectives. Cornell Hotel and Restaurant Administration Quarterly, 43(3), 33–45.
O'Connor, P. & Piccoli, G. (2003). Marketing hotels using global distribution systems. Cornell Hotel and Restaurant Administration Quarterly, 44, (5/6), 105-114.
O'Connor, P. & Murphy, J. (2008). Yield management practices across multiple electronic distribution channels. Information Technology & Tourism, 10(1), 1-12.
Orbitz Worldwide (2009). Unscramble the star rating system, available at: www.orbitz.com/pagedef/content/hotel/popupStarRatingGuide.jsp?popupsDisabled=false (accessed May 17, 2009).
Pascarella, S. (2005, January 19). Deciphering hotel star-rating confusion. USA Today, available at: www.usatoday.com/travel/deals/inside/2005-01-19-column_x.htm. (Accessed July 2, 2009).
Riemer, K., & Lehrke, C. (2009). Biased listing in electronic marketplaces: Exploring its implications in on-line hotel distribution. International Journal of Electronic Commerce, 14(1), 55-78.
Travelocity (2009). Travelocity Rating, available at: http://travel.travelocity.com/hotel/QualityRating.do?#star (accessed May 18, 2009).
Tso, A., & Law, R. (2005). An empirical study of online pricing practices for Hong Kong hotels, in Frew, A. J. (Ed.), Information and Communication Technologies in Tourism 2005, New York: Springer Vienna, pp. 328-337.
Zikmund, W. G. (2003). Exploring Marketing Research, 8th ed. Thomson/South-Western, Mason, OH.