Home⇛Asian Journal of Tourism and Hospitality Research⇛vol. 4 no. 2 (2010)

Tourism destination cross sector network building in a bottom-up approach

Miguel Vidal Gonzalez

Discipline: tourism, transport and travel

 

Abstract:

Network approach is becoming important in destinations management. However, there exist few empirical studies that explore the potentialities of cross sector networks in order to promote local destinations in developing countries. By way of a case study this paper analyzes the pre-existent conditions that promote or inhibit network building in a bottom-up approach. At the same time, the findings suggest the suitability of associating a quality mark to the network. Finally, it discuses the suitable cluster size remarking the offer perspective, and takes account of the weak public partnership in the process.



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