HomeADDU-SAS Graduate Research Journalvol. 8 no. 1 (2011)

Business and Peace: The Case of La Frutera Plantation in Datu Paglas, Maguindanao, Philippines

Mark S. Williams

Discipline: History



In the mid-1990s, Datu Ibrahim “Toto” Paglas III wanted to fulfill his father’s dream of establishing a plantation in their homeland for community benefit. Touted as the “Datu Paglas miracle,” the La Frutera banana plantation came into existence in the midst of intercultural disharmony and regional conflict. This paper is a comprehensive descriptive case study of La Frutera, Incorporated.