HomePsychology and Education: A Multidisciplinary Journalvol. 22 no. 4 (2024)

The Influence of Service Quality of Public Libraries on the Library User’s Engagement

Jessa Mae Masion | Kirt Anthony Diaz

Discipline: Education

 

Abstract:

In libraries, perceptions of high services quality to their target clients are typically able to draw out high level of satisfaction and engagement. Using the descriptive-regression research design, the study was conducted to determine the influence of service quality of public libraries on library user’s engagement. It was performed using a survey questionnaire that was tested using Cronbach Alpha and Content Validity. Data were collected from 175 randomly selected respondents who are frequent professional library users in public libraries in Region XII, consisting of graduate students, businessmen and women, retired personnel, and those users who have pursued their law, master's, or doctor's degrees. The data were analyzed using simple linear regression analysis. Results from the quantitative analysis revealed that service quality of public libraries can significantly influence library user’s engagement. Thus, it can be claimed that one effective way of enticing more individuals to use public libraries is to improve the level of service quality of public libraries. Based on the findings, it is strongly recommended that public library administrators provide public librarians with comprehensive and continuous professional development opportunities, including seminars, trainings, enrolling in library professional courses, and benchmarking effective strategies that build the confidence and competence of public librarians to improve the quality of services offered to library patrons.



References:

  1. Ahmad, M, Saleh, N. &, AbdulRazaq, N. (2022). Indicators of library service quality and satisfaction among students of Nigerian  higher education institutions. A principal component analysis approach. Journal of Business management. 8(12).  https://ijrdo.org/index.php/bm/article/view/5459/3556.  
  2. Alam, M. J. (2020). Service quality assessment of Eastern University Library using SERVQUAL knowledge management, governance,  and sustainable development: lessons and insights from developing countries, First edition, Routledge, New York. 65-80.
  3. Alam, M. J. & Mezbahul-Islam, M. (2021). Service quality assessment model for academic libraries, Global Knowledge, Memory and  Communication, 70(4-5), 325-338.
  4. Alusen, M. L. & Tiu, L. (2019). Quality assessment of the services offered by the JPL multimedia library of LPU–Laguna using service  quality gap model. LPU-Laguna Journal of Multidisciplinary Research Vol. 3 No. 3. https://lpulaguna.edu.ph/wp%20content/uploads/2019/11/9.-Quality-Assessment-of-the-Services-Offered-by-the-JPL-Multimedia-Library-ofLPU%E2%80%93Laguna-using-Service-Quality-Gap-Model.pdf
  5. Alzahrani, A., Mahmud, I., Ramayah, T., Alfarraj, O., & Alalwan, N. (2019). Modelling digital library success using the DeLone and  McLean information system success model.Journal of Librarianship and Information Science, 51, 291-306.  https://doi.org/10.1177/0961000617726123.  
  6. Amanullah, M., Hazan, M., & Hafez, M. (2021). The impact of service quality on user satisfaction: A case study of selected public  libraries in Bangladesh. EPRA International Journal of Multidisciplinary Research (IJMR). 7 (1). https://doi.org /10.36713/epra2013
  7. Anmol, R., Khan, G., & Muahmmad, I. (2021). Evaluating users' satisfaction on academic library services and facilities in Khyber  Pakhtunkhwa-Pakistan. Library Philosophy and Practice, 1-26.
  8. Aspa, F., Estacio, L., & Gabriel, N. C. (2022). Client satisfaction on the services of University of Baguio support offices. APCORE 2022 Virtual International Conference. https://ubaguio.edu/wp-content/uploads/2023/06/UB-Client-Satisfaction-Surveryv2.pdf  Baada, F.; Baayel, P.; Bekoe, S.; & Banbil, S., (2019). Users’ perception of the quality of public library services in the Greater Accra  Region of Ghana: An Application of the LibQUAL+ Model. Library Philosophy and Practice (ejournal). 2496.  https://digitalcommons.unl.edu/libphilprac/2496  
  9. Bashir, F., Soroya, S. H., & Khanum, A. (2018). Users' satisfaction as a valid measure for information resources: A case of public  libraries. Journal of Library Administration, 58(3), 302-312.
  10. Bevans, R. (2020). Types of variables in research and statistics examples. https://www.scribbr.com/author/beccabevans/  Bhatnagar, D., & Kumar, S. (2017). Effect of food and service quality on customer satisfaction: A study of 3 Star Hotels in Punjab  Region. International Journal of Sales & Marketing Management Research and Development, 35. https://doi.org/10.24247/ijsmmrdaug20175  
  11. Bhatti, R., Marwat, A., & Khan, S. (2015). Users’ perception of services quality of the Central Public Library Bahawalpur. Library  Philosophy and Practice, Paper 1276.
  12. Biranvand, A., Ghaffari, S., & Haghirosadat, S. (2019). Analyzing the effect of delighting services on the loyalty of public library  users: A case study. Library Philosophy (e-journal), 1-16. https://digitalcommons.unl.edu/libphilprac/2591
  13. Bodaghi, N. B., Cheong, L. S., Zainab, A. N., & Riahikia, M. (2016). Friendly librarians: The culture of caring and inclusion  experiences of visually impaired students in an academic library. Information Development, 33(3), 229–242. https://doi.org/10.1177/0266666916641178  
  14. Bokoh, E.L. (2023). Use of library resources and services as correlates of research activities among postgraduate students in Southwest  Federal Universities, Nigeria. Library Philosophy and Practice. https://digitalcommons.unl.edu/libphilprac/7680
  15. Choshaly, S. H., & Mirabolghasemi, M. (2019). Using SEM-PLS to assess users’ satisfaction of library service quality: Evidence from  Malaysia. Library Management, 40(3/4), 240– 250. https://doi.org/10.1108/lm-03- 2018-0023  
  16. Corpuz, D. (2020). Library resources and functional effectiveness of an academic library: meeting the challenges of the digital age.  Humanities & Social Sciences Reviews. 2395- 6518, 8(4), 238-245. https://doi.org/10.18510/hssr.2020.8425
  17. Danish, R. (2018). The impact of service quality and service value on customer satisfaction through customer bonding: Evidence from  telecommunication sector. European Online Journal of Natural and Social Sciences: Proceedings, 7(1).
  18. Di Gangi, P. M., & Wasko, M. M. (2016). Social media engagement theory: Exploring the influence of user engagement on social  media usage. Journal of Organizational and End User Computing (JOEUC), 28(2), 53-73.
  19. Ekeng, M. & Esin, J. (2021). Users’ satisfaction with library facilities and attitude of staff in national library. Library Philosophy and  Practice (e-journal). 6012. https://digitalcommons.unl.edu/libphilprac/6012  
  20. Elvira, T. & Shpetim, C., (2016). An Assessment of Service Quality and Customer Satisfaction in the Hotel Sector. Rijeka: University  of Rijeka Press.
  21. Emiri, O. T., & Olise, F. N. (2022). Measuring library service delivery quality using SERVQUAL to predict intention to revisit Delta  State Polytechnic Library, Ogwashi-Uku, Nigeria. Journal of Library Services and Technologies, 4(2), 86 – 101.
  22. Farooq, M., Khalil-Ur-Rehman, F., Tijjani, A. D., Younas, W., Sajjad, S. & Zreen, A. (2019). Service quality analysis of private universities libraries in Malaysia in the era of transformative marketing, International Journal for  Quality Research, 13(2), 269-284.
  23. Fida, B., Ahmed, U., & Al-Balushi, Y. (2020). Impact of service quality on customer loyalty and customer satisfaction in islamic banks  in the sultanate of Oman. Financial Economics, Business, and Management, 10(2).
  24. Fithri, P., Adnan, A., & Syahmer, A. (2018). Improving public library service quality in local city of Indonesia. MATEC Web of  Conferences 154, 01047. https://doi.org/10.1051/matecconf/201815401047.  
  25. Fu, Y., & Inskip, C. (2019). Exploring user experience on mobile library service by cognitive mapping. Proceedings of the 2019  Conference on Human Information Interaction and Retrieval. https://doi.org/10.1145/3295750.3298968.  
  26. Gam, L. (2020). Critical factors influencing revisit intention of large restaurant chains in Myanmar. Journal of Distribution Science,  18(12), 31–43. https://doi.org/10.15722/jds.18.12.202012.31  
  27. Giovani et al., (2016). Evaluating library service quality at the Aga Khan University library: Application of a total quality management  approach. Journal of Librarianship and Information Science, 1-14. https://ecommons.aku.edu/libraries/28.
  28. Gong, T., & Yi, Y. (2018). The effect of service quality on customer satisfaction, loyalty, and happiness in five Asian countries.  https://doi.org/10.1002/mar.21096.  
  29. Goulding, A. (2016). Public libraries in the 21st century: defining services and debating the future. London: Routledge, 114.
  30. Gravetter, F. J., & Forzano, L.-A. B. (2018). Research methods for the behavioral sciences (Edition 6. ed.). Cengage. Hossain, M. J. (2016). Determining the key dimensions for evaluating service quality and satisfaction in academic libraries.  International Information and Library Review, 48(3), 176-189.
  31. Jabeen, E.A. (2017). Usability study of digital libraries: An analysis of user perception, satisfaction, challenges, and opportunities at  university libraries of Nanjing, China. Library Collections, Acquisitions, & Technical Services, 40(1-2), 58– 69. https://doi.org/10.1080/14649055.2017.1331654  
  32. Jasmine, S. (2019). A study of marketing library services and resources through social media at Universities in Dubai. Journal of  Advances in Library & Information Science 8 (1): 25–29.
  33. Jim, E. (n.d.). Statistics. https://statisticsbyjim.com/basics/cronbachs-alpha/.  
  34. Joo, S., Choi, N., & Baek, T. (2018). Library marketing via social media: The relationships between Facebook content and user  engagement in public libraries. Online Inf. Rev., 42, 940-955. https://doi.org/10.1108/OIR-10-2017-0288.  Kandampully, J., Zhang, T., & Bilgihan, A. (2015). Customer loyalty: A review and future directions with a special focus on the  hospitality industry. International Journal of Contemporary Hospitality Management, 27(3), 379-414
  35. Kartanegara, H., & Keni K. (2021). The effect of customer engagement, perceived value and customer satisfaction towards customer  loyalty in the Indonesian low-cost airlines industry. Advances in Social Science, Education and Humanities Research, vol. 655.
  36. Khosravi, R., Behzadi, H., & Nowkarizi, M. (2024). The level of user engagement of the Online Public Access Catalog (OPAC)  according to the role of cognitive absorption and computer self-efficacy variables. Library and Information Science Research. 10.22067/infosci.2024.82172.1157
  37. Kumari, K. & Yadav, S. (2018). Linear regression analysis study. Journal of the Practice of Cardiovascular Sciences. 4. 33.  10.4103/jpcs.jpcs_8_18.
  38. Lind, D. A., Marchal, W. G., & Wathen, S. A. (2018). Statistical techniques in business & economics (17th ed.). McGraw-Hill  Education. https://archive.org/details/statistical-techniques-in-business-and-economics-lind-douglas-srg  
  39. Mahmouda, N., Samanoudya, G. & Jung, C. (2023). Assessing user satisfaction determinants for ideal interior programming in public  libraries of Dubai. Journal of Asian Architecture and Building Engineering. https://doi.org/10.1080/13467581.2023.2292087  Michnik, K. (2015). Public libraries digital services and sustainability issues. The Bottom Line: Managing library finances, 28 (1/2),  34 - 43.
  40. Moses, C., Olaleke, O., Akinbode, M., Agboola, M. G., Olokundun, A. M., & Aka, D. (2016).Perceived service quality and user  satisfaction in library environment. Asian Journal of Information Technology, 15(1), 18-25.  https://core.ac.uk/download/pdf/85162155.pdf  
  41. Munsanje V. M. & Hagwelele, A. (2018). The engagement of communities in the provision of library services: the case of public  libraries in Zambia. the Creative Commons Attribution4.0. https://library.ifla.org/id/eprint/2236/1/137-munsanje-en.pdf
  42. Murray, D., Cleland, J. & Townson, O. (2020). An assessment of service quality, benefits and satisfaction with community libraries in  South Australia. Australia’s University of Enterprise. https://www.lga.sa.gov.au/data/assets/pdf_file/0020/706115/PLS-ServiceQuality-and-Benefits-Report-Published.pdf  
  43. Noh, Y. & Chang, R. (2020). A study on the impact of satisfaction with public libraries on using and recommending intention.  International Journal of Knowledge Content Development & Technology. 10(3), 69-85. http://ijkcdt.net/xml/24907/24907.pdf  Nur, M. & Fritantus, Y. (2021). Service quality and user satisfaction of border area library services. Journal Administer: Journal  Pemikiran Ilmiah dan Pendidikan Administration Perkantoran. 8(1), 77-86. http://ojs.unm.ac.id/index.php/administrare/index
  44. Nworgu, B.G. (2015). Educational research: Basic issues and methodology (3rd Ed). Enugu: University Trust Pub.
  45. Nzazi, G. (2018). Assessing service quality as a determinant of user-satisfaction: evidence from a public university academic library.  The Copperbelt University School of Business Department of Business Administration and Marketing.  https://www.academia.edu/40074936/.  
  46. Parasuraman A, Zeithaml V. A. & Berry L. (1988). SERVQUAL: A multi-item scale for measuring consumer perceptions of service  quality. Journal of Retailing. 64(1): 12–40.
  47. Partap, B. (2019). A review of service quality assessment of library and information centers.Library Philosophy and Practice, 1-17.
  48. Peacemaker, B., & Heinze, J. (2015). Moving users, moving results: exploring customer engagement for deeper relationships. College  & Undergraduate Libraries, 22, 261 -272. https://doi.org/10.1080/10691316.2015.1081084.  
  49. Quach, T. N., Jebarajakirthy, C., & Thaichon, P. (2016). The effects of service quality on internet service provider customers' behavior.  Asia Pacific Journal of Marketing and Logistics, 28(3), 435-463.
  50. Reddy, J. K. (2017). Knowledge management in 21st century academic libraries. International Journal of Library and Information  Studies. 7(2),115-120.
  51. Reddy, P. R. (2017). Measuring of quality services in the libraries. International Journal of Library and Information Studies. 7(1), 2231- 4911
  52. Setonio, B. & Hidayat S. (2022). Influence of service quality with the dimensions of reliability, responsiveness, assurance, empathy  and tangibles on customer satisfaction. International Journal of Economics, Business and Management Research. 6(9). http://dx.doi.org/10.51505/ijebmr.2022.6924.  
  53. Sharabati, A., & Alhileh, M., & Abusaimeh, H. (2019). Effect of service quality on graduates’ satisfaction. Quality Assurance in  Education. 27. 10.1108/QAE-04-2018-0035.
  54. Shawafi, N. (2020). Exploring user engagement with social media in libraries: Practices, perceptions and contributing factors. Library  Philosophy and Practice.
  55. Shafawi, S. & Hassan, B. (2018). User engagement with social-media, implication on the library usage: A case of selected public and  academic libraries in Malaysia. Library Philosophy and Practice (e-journal). 1820. https://digitalcommons.unl.edu/libphilprac/1820
  56. Tabuyo, et al., (2018). Touristic restaurants in Tagaytay City a service quality approach.  https://www.studocu.com/pe/document/universidad-le-cordon-bleu/service-qualitymanagement/topic-1-tabuyo-et-al-2019-touristicrestaurants-in-tagaytay-city-a-servicequalityapproach/12190779?fbclid=IwAR2Ijyor378UOUt9nPTm0Z51DZOCc9CJQTQ065Y_jzx_6l_W8VFN1mlBYuw  
  57. Taufiq, M., Rehman, S. U., & Ashiq, M. (2020). User satisfaction with resources and services of public libraries of Lahore, Pakistan.  Library Philosophy and Practice. https://digitalcommons.unl.edu/libphilprac/4347  
  58. Twum, K. K., Adams, M., Budu, S., & Budu, R. A. A. (2020). Achieving university libraries user loyalty through user satisfaction:  The role of service quality. Journal of Marketing for Higher Education, 1-19. https://doi.org/10.1080/08841241.2020.1825030
  59. Twum, K., Korkuvi, P., & Budu, S. (2022). Library consumer engagement practices. advances in library and information science. https://doi.org/10.4018/978-1-7998-8942-7.ch012.  
  60. Uzir, et al., (2021). The effects of service quality, perceived value and trust in home delivery service personnel on customer satisfaction:  Evidence from a developing country. Journal of Retailing and Consumer Services, 63. 102721. 10.1016/j.jretconser.2021.102721. Wanyonyi, O. C., & Sikolia, G. S. (2018). Effect of adequacy of information resources on user satisfaction at Pwani University library.  The Strategic Journal of Business & Change Management, 05(03), 935–951. www.strategicjournals.com What’s On (2020). For the love of books: 7 libraries to check out in Dubai. https://whatson.ae/2020/03/for-the-love-of-books-7-libraries-to-check-out-in-dubai/.  
  61. Xu, F., & Du, J. T. (2018). Factors influencing users’ satisfaction and loyalty to digital libraries in Chineseuniversities. Computers in Human Behavior, 83, 64–72. https://doi.org/10.1016/j.chb.2018.01.029
  62. Young, B. W, & Kelly, L. (2018). How well do we know our students? A comparison of students' priorities for Services and librarians'  Perceptions of Those Priorities. The Journal of Academic Librarianship, 44(2), 173-178. https://doi.org/10.1016/j.acalib.2018.02.010
  63. Yu, K., & Huang, G. (2020). Exploring consumers’ intent to use smart libraries with technology acceptance model. The Electronic  Library, ahead-of-print (ahead-of-print). https://doi.org/10.1108/el-08-2019-0188  
  64. Zalatar, W. (2017). Service quality and customer satisfaction in fast food restaurant: A customer comparison using discriminant  analysis. DLSU Research Congress 2017. https://www.dlsu.edu.ph/wpcontent/uploads/pdf/conferences/research-congress proceedings/2017/EBM/EBM-I-001.pdf  
  65. Zhao, Y., Cao, W., & Yang, B. (2020). Measurement of Mobile Library Users' Emotional Experience: A Research Based on the PAD  Model. Proceedings of the ACM/IEEE Joint Conference on Digital Libraries in 2020. https://doi.org/10.1145/3383583.3398558
  66. Zimba, M., Mavodza, J. & Eid, E. (2015). Innovative public libraries in United Arab Emirates: Taking library services in public spaces.  http://creativecommons.org/licenses/by/3.0/