Students’ Lifestyle, Personal Behavior, and Korean Pop Culture Influence
Roger Odron | Teresita T. Tumapon
Discipline: others in psychology
Abstract:
Hallyu, or the Korean Wave, has emerged as a global cultural phenomenon, profoundly shaping the preferences,
behaviors, and identities of young people worldwide. This study examines the influence of Hallyu on students at Liceo
de Cagayan University, focusing on lifestyle aspects such as food choices, fashion trends, and leisure activities, as
well as personal behaviors including social interactions, financial spending habits, and learning development. Using
a predictive correlational research design, data were collected through surveys administered to a representative sample
of students. Descriptive statistics were used to analyze demographic profiles and perceptions, while Pearson’s Product
Moment Correlation and Multiple Linear Regression assessed relationships between Hallyu influence and students'
lifestyles and behaviors. Instrument reliability was confirmed using Cronbach’s Alpha with excellent results across
constructs. Findings revealed that Korean media significantly shaped students' consumption patterns, entertainment
preferences, fashion choices, food preferences, and financial behaviors. While fostering cross-cultural appreciation,
the study also highlighted concerns about cultural homogenization. These findings contribute to discussions on
cultural globalization, youth identity formation, and media influence. They offer actionable insights for educators and
policymakers in promoting cultural appreciation while preserving Filipino heritage. Further research is recommended
to explore Hallyu's long-term effects on cultural integration and youth development.
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