Nanao Bay is a small and enclosed bay with a circumference of about 91.0 kms. in East of Noto Peninsula, Ishikawa Prefecture located in the central part of the Sea of Japan. The study surveyed the 250 sampled respondents across Nanao Bay specifically, Nanao City, Anamizu City, Notojima Town, Sazanami, and Kannonsaki in Noto Peninsula. The study used descriptive survey involving 250 respondents from five sites. The questionnaire was duly tested and validated. The survey results showed that on the average, the respondents have lived 65 years in the cities and towns covering Nanao Bay and belonged to a family with five members. Information regarding the state of Nanao Bay was provided to the questions related to the condition of Nanao Bay. Respondents perceived Nanao Bay to be in “not bad or not good” condition escaping poverty due to resourcerelated degradation issues. Fishing is the main source of livelihood underscoring the need for a healthy coastal/marine environment and associated fisheries. Differences in perceptions in relation to the demographic characteristics showed that education is the most important factor that influences the perceptions of the respondents toward the condition of the bay. The study concludes that understanding the well-being of the stakeholders is vital in facilitating effective and successful implementation of satoumi conservation.