HomeInternational Journal of Multidisciplinary: Applied Business and Education Researchvol. 6 no. 5 (2025)

Success Stories of Subanen Entrepreneurs: A Narrative Inquiry

Dain Kreser B. Candia | Felene Mabelle Henteroliso | Ma. Theresa S. Nacion | Bryle Christian V. Ornopia | Ace Virgel T. Batingal | Eligen H Sumicad Jr

Discipline: management studies

 

Abstract:

This narrative inquiry investigates the success stories of Subanen entrepreneurs in Zamboanga del Sur, Philippines, addressing the research gap of limited localized studies on this specific indigenous group's entrepreneurial experiences. The study explores how cultural values, traditions, and socio-economic contexts influence their entrepreneurial success, highlighting the importance of cultural preservation alongside business innovation.



References:

  1. Amofah,S.  (2021).  Indigenous  Women  Social Entrepreneurship;    Poverty    Alleviation Tool    Used    by    Development    NGOs    in Ghana. Athens  Journal  of  Social  Sciences, 8(2), 151-164. https://doi.org/10.30958/ajss.8-2-4.
  2. Candia et al., 2025 /Success Stories of Subanen EntrepreneursIJMABER 2205Volume 6| Number 5| May| 2025
  3. Creswell,  J.  W.  (2014).  Research  design:  Quali-tative,  quantitative,  and  mixed  methods approaches. https://bit.ly/4d5vcpX
  4.  Coburn, S., Grayson, A. M., Johnson-Klein, W., & Williams,  A.  (2020).  Renee,  Linklater  De-colonizing. Trauma Work: Indigenous Sto-ries and Strategies. American Journal of Dance Therapy, 42(2), 341–347. https://doi.org/10.1007/s10465-020-09333-8
  5. Colbourne,  R.,  Peredo,  A.  M.,  &  Henriques,  I. (2023).    Indigenous    entrepreneurship?  Setting  the  record  straight.  Business  His-tory, 66(2), 455–477.record straight. Busi-ness History, 66(2), 455–477 https://doi.org/10.1080/00076791.2023.2166034
  6. Denzin, N. K., & Lincoln, Y. S. (2011). The SAGE handbook of qualitative research. https://bit.ly/3TqlDv4
  7. Macpherson, W. G., Treatiakoy, A., Mika, J. P., & Felzenztein,  C.  (2021).  Indigenous  entre-preneurship: Insights from Chile and New Zealand. Journal of Business Research, 127, 77-84. https://doi.org/10.1016/j.jbusres.2021.01.013
  8. Mushimiyimana,  E.  (2024).  Between  Assimila-tion and Cultural Pluralism for Indigenous Livelihood and Entrepreneurship: Case of Lumad   in   the   Philippines.   In Springer eBooks91–108. https://doi.org/10.1007/978-3-031-54457-6_5 
  9. Ratten, V., & Dana, L.-P., (2017). Gendered per-spective of indigenous  entrepreneurship. SmallEnterprise Research, 24 (1), 62-72. https://doi.org/10.1080/13215906.2017.1289858
  10. Robaro,  O.,  &  Erigbe,  A.  (2019).  Globalization and  indigenous  entrepreneurship  devel-opment  in  developing  economies:  A  case study  of  manufacturing  and  commerce (Trade)  in  Nigeria. Journal  of  Small  Busi-ness  and  Entrepreneurship,  7(2),  61-72. https://doi.org/10.15640/jsbed.v7n2a6
  11. Polkinghorne,  D.  (1988).  Narrative  knowing and the human sciences. 
  12. Yin,  R.  K.  (2014).  Case  study  research:  Design and  Methods. The  Canadian  Journal    of Program    Evaluation. 30(1),    108-110.  https://doi.org/10.3138/cjpe.30.1.108