Home⇛Journal of Interdisciplinary Perspectives⇛vol. 3 no. 10 (2025)

Assessment of Eco-Tourism Products in Tuba, Benguet: A Basis for an Action Plan Toward Sustainable Tourism

Vanessa C. Carantes

Discipline: tourism, transport and travel

 

Abstract:

A concise and factual abstract is required. The abstract should briefly state the research problem/gap, research objectives, methodology, principal results, and the number of values and significant conclusions. An abstract is often presented separately from the manuscript; hence, it must be able to stand alone, preferably typed in one paragraph, and should not exceed 300 words. Immediately after the abstract, a maximum of 5 keywords should be provided, indicating the scope of the paper. They should be arranged in alphabetical order. Tourism plays a vital role in fostering national development by driving economic growth and cultural exchange. For local government units, the challenge lies in innovating and promoting diverse tourism products and services, a task that necessitates strong collaborations between public institutions and private stakeholders. The study aimed to ascertain the potential of Tuba, Benguet as an ecotourism destination by examining the level of implementation of its tourism plan, as well as activities and problems in the different tourism destinations in various barangays. The study used a quantitativedescriptive survey to assess its potential as a tourism destination and the marketing of its eco-tourism products. The analysis uncovered no significant differences in some dimensions of the tourism plan, except in the implementation of strategic promotional activities, indicating a significant difference. Activities in the different selected tourism destinations in this town offer unique tourist experiences depending on the typographical features and location. Among the problems and concerns identified in this study were related to maintenance and cleanliness, road network improvement, signage, billboard installation, destination information fact sheet, convenience stores, lack or unavailability of tour guides, and lack of safety and security. The findings suggest that the tourism plan should capture improvements along with accessibility, accommodation services, and tourism amenities and services. In addition, the town’s tourism blueprint must strengthen its public-private partnership, which is essential in improving the strategic promotional activities across the town's destinations.



References:

  1. Aeizh, A., & Khojasteh, H. (2020). Role of eventfulness in the socio-economic development of neighborhoods in Shiraz, Iran. Cybergeo: European Journal of Geography. https://doi.org/10.48088/EJG.A.AZM.11.3.164.180
  2. Amoako, G. K., Obuobisa-Darko, T., & Ohene Marfo, S. (2022). Stakeholder role in tourism sustainability: The case of Kwame Nkrumah Mausoleum and center for art and culture in Ghana. International Hospitality Review, 36(1), 25–44. https://doi.org/10.1108/IHR-09-2020-0057
  3. Aryal, B., Chhetri, V. T., & Khanal, P. (2022). Perception of local people and visitors towards ecotourism development in Jagadishpur reservoir. Environment, 11(2), 71–85. https://doi.org/10.3126/ije.v11i2.44768
  4. Bassani, C. P., Gomes, B. A., & Pessali, F. H. (2020). Municipal councils of tourism and democratic goods: Comparative analysis between Curitiba-PR and Belo Horizonte-MG (Brazil). Revista Brasileira de Pesquisa em Turismo, 12(1), 154–180. https://tinyurl.com/3tbv2y4d
  5. Bichler, B. F., & Lösch, M. (2019). Collaborative governance in tourism: Empirical insights into a community-oriented destination. Sustainability, 11(23), 6673. https://doi.org/10.3390/su11236673
  6. Chan, J. K. L., Marzuki, K. M., & Mohtar, T. M. (2021). Local community participation and responsible tourism practices in ecotourism destination: A case of Lower Kinabatangan, Sabah. Sustainability, 13(23), 13302. https://doi.org/10.3390/su132313302
  7. Fang, X., Chatzipanagiotou, K., & Veloutsou, C. (2022). Destination brand associations. In Handbook on Tourism and Destination Marketing Management (pp. 832–835). https://tinyurl.com/mrxmuhc9
  8. Fernandez, J., Sanchez, D., & Izquierdo, L. (2022). Tourism planning and management during COVID-19 pandemic: A lesson from Girona. Open Journal of Social Sciences, 10(6), 299–318. https://doi.org/10.4236/jss.2022.106023
  9. Gebreel, O. S. S., & Shuayb, A. Contribution of social media platforms in tourism promotion. Sinomics Journal, 1(2). https://doi.org/10.54443/sj.v1i2.19
  10. Hamka, E. K., Anita, S. C., & Yusuf, M. (2022). Stakeholder collaboration in developing sustainable ecotourism in Badung. In The 3rd International Conference on Governance, Public Administration, and Social Science (ICoGPASS) (pp. 1348–1370). KnE Social Sciences. https://doi.org/10.18502/kss.v7i9.11020
  11. Jeong, C., Jeong, J., & Kah, J. (2023). The effect of eco-tourism motivation on satisfaction and behavior intention: Focusing on the moderation effect of environmental awareness. Tourism Promotion Research. https://doi.org/10.35498/kotes.2023.11.4.167
  12. Luong, T. (2023). Eco-destination image, environment beliefs, eco-tourism attitudes, and eco-tourism intention: The moderating role of biospheric values. Journal of Hospitality and Tourism Management. https://doi.org/10.1016/j.jhtm.2023.11.002
  13. Mohan, P. (2021). Sustainable tourism and the sustainable development goals in sub-national island jurisdictions: The case of Tobago. Island Studies Journal, 17(2). https://doi.org/10.24043/isj.183
  14. Peleg, S. (2022). Is “authentic tourism” a means of preserving living cultural heritage? Technical Annals: International Scientific Journal in Advances in Engineering, 1(1). https://doi.org/10.12681/ta.32104
  15. Pongsuppat, U., Jantarat, P., Kamhangwong, D., & Wicha, S. (2023). Enhancing local tourism sustainability through a digital local tourism management system (DLTMS). 2023 International Conference on Electrical, Computer, Communications and Mechatronics Engineering. https://doi.org/10.1109/
  16. Rasdi, A. M., Som, A. M., Azinuddin, M., Nasir, M. M., & Khan, H. (2022). Local community perspective on responsible tourism and destination sustainability. Planning Malaysia, 20(22). https://doi.org/10.21837/pm.v20i22.1143
  17. Soimin, M. (2023). SWOT analysis of eco-tourism destination of Oesina Beach: Challenges, opportunities, development strategies. Silva Samalas Journal, 6(2). https://doi.org/10.33394/jss.v6i2.10106
  18. Soliman, S., & Abdelmoaty, G. (2021). Domestic tourism challenges: Tourist misbehavior. Journal of Association of Arab University for Tourism and Hospitality, 20(1), 195–219. https://doi.org/10.21608/jaauth.2021.63956.1138
  19. Wondirad, A., Tolkach, D., & King, B. E. M. (2020). Stakeholder collaboration as a major factor for sustainable ecotourism development in developing countries. Tourism Management, 78, 104024. https://doi.org/10.1016/j.tourman.2019.104024
  20. Xu, L., Ao, C., Liu, R., & Cai, S. (2022). Ecotourism and sustainable development: A scientometrics review of global research trends. Environment, Development and Sustainability, 25, 2977–3003. https://doi.org/10.1007/s10668-022-02190-0
  21. Yarmola, K., & Gvozd, M. (2023). Branding as a tool for tourist destinations image restoration after crises. Black Sea Economic Studies. https://doi.org/10.32782/bses.83-23

Tools


Copyright © 2025  KITE Digital Educational Solutions |  Exclusively distributed by CE-Logic