Belief systems have a considerable effect on environmental attitudes and can, therefore, play a major role in ecological conservation practices. The study was conducted to determine the ecological beliefs and practices of the public from Trento, Samal and Davao City, Philippines. Furthermore, it aimed to determine the relationship between protection and conservation of their land environment, which includes the flora and fauna. A total of 423 respondents from selected places were the participants. This study utilized the descriptive-correlational research method in order to document the beliefs and practices of the people. It described the Ecological traditional beliefs and practices of the people that could help protect and preserve the environment, particularly the flora and fauna. It made use of the questionnaire as the prime source of information supported by interviews and Focus Group Discussion. Data were analyzed using statistical tools like the mean score and Pearson product moment correlation. The results revealed that there was a significant relationship between the ecological belief and ecological practices of the public. However, no significant relationship was noted between the practices and the beliefs of the Public towards the flora because they also cut trees during a poor crop harvest, engaged in logging as an alternative source of income during rainy season. Moreover, towing cut logs from an environment where the buyer was waiting, and on the way they cared for the fauna and their land and environment. Hunting and fishing were limited and controlled by purpose. Thus, the ecological beliefs and practices should be disseminated to the young people not only verbally but also in writing for the benefit of the coming generation.