Home⇛Psychology and Education: A Multidisciplinary Journal⇛vol. 33 no. 2 (2025)

Discovering the Relationship Between Destination Attributes and Tourist Satisfaction in Region XII, Philippines

Kleven Jake Villamor | Joanne Estanda | Lyssa Pacheco | Marjorie Babon | Jann Khert Importante

Discipline: tourism, transport and travel

 

Abstract:

In the heart of Region XII, Philippines, lies a treasure trove of untapped tourism potential, yet the key to unlocking it remains elusive. This study explores the intricate relationship between destination attributes and tourist satisfaction, framed by the Expectation-Disconfirmation Theory (EDT), which posits that satisfaction arises from the alignment between tourists' expectations and their actual experiences. Utilizing a comprehensive survey distributed via digital platforms, the research gathered data from 100 participants, encompassing both residents and non-residents aged 18 and above. The findings reveal that destination attributes factors significantly influence tourist satisfaction (p<.05). Additionally, the study highlights the importance of effective marketing and communication strategies in managing tourist expectations. By addressing the need for improved infrastructure and enhanced service delivery, the research offers actionable recommendations for elevating the tourism experience in Region XII. Ultimately, this study serves as a vital resource for local businesses and government agencies, guiding them toward sustainable tourism development that meets the diverse needs of visitors while fostering long-term growth in the region.



References:

  1. Adinegara, G. N. J., Suprapti, N. W. S., Yasa, N. N. K., & Sukaatmadja, I. P. G. (2017). Factors that influences tourist’s satisfaction  and its consequences. European Journal of Business and Management
  2. Adomaitienė, R., & Seyidov, J. (2017). Factors influencing local tourists’ decision-making on choosing a destination: A case of  Azerbaijan. Ekonomika.
  3. Agyeiwaah, E., Otoo, F. E., Suntikul, W., & Huang, W.-J. (2018). Understanding culinary tourist motivation, experience, satisfaction,  and loyalty using a structural approach. Journal of Travel & Tourism Marketing.
  4. Alegre, J., & Sard, B. (2023). "Sustainable Tourism Development: The Role of Local Communities in Eco-Tourism." Tourism  Management Perspectives, 
  5. Aliman, N. K., Hashim, S. M., Wahid, S. D. M., & Harudin, S. (2016). Tourists¡ satisfaction with a destination: An investigation on  visitors to Langkawi Island. International Journal of Marketing Studies.
  6. Aliman, N.K., Hashim, S.M., Wahid, S.D.M. & Harudin, S. (2016). Tourists’ Satisfaction with a Destination: An Investigation on  Visitors to Langkawi Island. International Journal of Marketing Studies.
  7. Amirreza Forozia, A. F., Mohammad Sadeghi Zadeh, M. S. Z., & Gilani, M. H. N. (2013). Customer satisfaction in hospitality industry:  Middle East tourists at 3star hotels in Malaysia.
  8. Ardani, W., Rahyuda, K., Giantari, I. G. A. K., & Sukaatmadja, I. P. G. (2019). Customer satisfaction and behavioral intentions in  tourism: A literature review. International Journal of Applied Business and International Management (IJABIM).
  9. Arica, R., & İsmail, U. K. A. V. (2020). Effects of tourism development problems on tourist satisfaction and revisit intention: Example  of Adıyaman. Journal of Tourism & Gastronomy Studies.
  10. Auliya, A.; Prianti, D.M. (2022) Influence of Destination Attributes on Tourists’ Satisfaction and Their Impact on Tourists’ Loyalty,  Pramuka Island.
  11. Auliya, A.; Prianti, D.M. (2022) Influence of Destination Attributes on Tourists’ Satisfaction and Their Impact on Tourists’ Loyalty,  Pramuka Island.
  12. Avi, A. R. (2023). Issues Affecting Tourists' Satisfaction at Saint Martin Island, Bangladesh: Empirical Evidence and Suggestions.  Tourism in Marine Environment.
  13. Bhandari, P. (2022). A Note on Survey Research Methods Levels of Measurement: Foundational Basis for Quantitative Analysis of  Survey Data. Dhaulagiri Journal of Sociology and Anthropology.
  14. Braimah, S. M., Solomon, E. N. A., & Hinson, R. E. (2024). Tourists satisfaction in destination selection determinants and revisit  intentions; perspectives from Ghana. Cogent Social Sciences.
  15. Bryman, A. (2016). Social research methods (5th ed.). Oxford University Press.
  16. Bulatović, I., & Stranjančević, A. (2019). Tourist satisfaction Montenegro: destination management quality indicator. International  Journal for Quality Research.
  17. Camilleri, M. A. (2018), “The tourism industry: an overview”, in Travel Marketing, Tourism Economics and the Hotel Product,  Springer Nature, Switzerland.
  18. Cano, L., Castro, D., & Vicente-Ramos, W. (2021). Relationship marketing in customer loyalty of commercial galleries in times of  covid-19. Business: Theory and Practice.
  19. Cantallops, A. S., & Salvi, F. (2014). New Consumer behavior: a Review of Research on eWOM and Hotels. International Journal of  Hospitality Management.
  20. Casaló, L. V., Flavián, C., Guinalíu, M., & Ekinci, Y. (2015). Do online hotel rating schemes influence booking behaviors?  International Journal of Hospitality Management.
  21. Casas-Rosal, J. C., Jimber del Río, J. A., Rojas, R. D., & Hidalgo-Fernández, A. (2020). Tourist Satisfaction Analysis through Structural  Equation Models. In D. Batabyal (Ed.), Global Entrepreneurial Trends in the Tourism and Hospitality Industry
  22. Čaušević, A., Hrelja, E., & Korjenić, A. (2023). Analysis of tourists’ satisfaction with a tourist destination: the case of Sarajevo.
  23. Almatourism-Journal of Tourism, Culture and Territorial Development, 
  24. Chen, C., & Chen, F. (2010). Experience quality, perceived value, satisfaction and behavioral intentions for heritage tourists. Tourism  Management
  25. Chen, J., Wang, X., & Zhao, Q. (2019). "Real-time Tourist Feedback Collection: Adapting to Changing Tourist Expectations."  International Journal of Tourism Research, 
  26. CHO, S. H. (2019). The effect of mobile tourism app characteristics on perceived value, satisfaction and behavioral intention. The  Journal of Industrial Distribution & Business.
  27. Crames, A. M. J., Supriadi, B., & Setyadi, M. C. (2023). Enhancing Tourist Loyalty through Destination Attributes and the Mediating  Role of Tourist Satisfaction. Cross Current International Journal of Economics, Management and Media Studies, 
  28. Crames, A. M. J., Supriadi, B., & Setyadi, M. C. (2023). Enhancing Tourist Loyalty through Destination Attributes and the Mediating  Role of Tourist Satisfaction. Cross Current International Journal of Economics, Management and Media Studies, 
  29. Deng, B., Xu, J., & Wei, X. (2021). Tourism destination preference prediction based on edge computing. Hindawi Journal.
  30. Díaz, S. M., Settele, J., Brondízio, E., Ngo, H., Guèze, M., Agard, J., ... & Zayas, C. (2019). The global assessment report on biodiversity  and ecosystem services.
  31. Eid, R., & El-Gohary, H. (2015). The role of Islamic religiosity on the relationship between perceived value and tourist satisfaction.  Tourism management.
  32. Etikan, I. A., Musa, S. A., & Alkassim, R. S. (2016). Comparison of convenience sampling and purposive sampling. American Journal  of Theoretical and Applied Statistics.
  33. Fowler, S., Cutting, C., Fiedler, S. H., & Leonard, S. N. (2023). Design-based research in mathematics education: trends, challenges  and potential. Mathematics Education Research Journal.
  34. Hao, L. (2017). The impact of destination image and words of mouth on Chinese tourists’ destination to visit Thailand. Bangkok  University Research.
  35. Harris, A. (2014). Word of mouth in tourism: reflections and directions. CAUTHE 2014: Tourism and Hospitality in the Contemporary  World: Trends, Changes and Complexity, 
  36. Hosany, S., Buzova, D., & Sanz-Blas, S. (2020). The influence of place attachment, ad-evoked positive affect, and motivation on  intention to visit: Imagination proclivity as a moderator. Journal of Travel Research.
  37. Hsu, W. C., Huang, K. I., Hsu, S. M., & Huang, C. H. (2016). A study of behavioral model on green consumption. Journal of Economics,  Business and Management.
  38. Hutabarat, E., & Tua, A. P. (2021). The Influence of Local Food Brand Image on Consumer Purchase Decision During Covid-19  Pandemic. Journal of Management and Leadership.
  39. Jang, H. W., Seo, E., Nunkoo, R., & Cho, M. (2024). Developing and testing a theoretical model of food donation behavior. Journal of  Sustainable Tourism.
  40. Jang, S. C., Ko, Y. J., & Lee, C. K. (2020). "The Role of Technology in Enhancing Tourist Safety: Real-time Monitoring and  Communication Strategies." Journal of Travel Research, 
  41. Kansal, P., & Walia, S. (2017). Marketing woes of foreign tourist segment in Goa: A study into satisfaction discriminators. Scholarly  Research Journal for Interdisciplinary Studies
  42. Kanwel, S., Lingqiang, Z., Asif, M., Hwang, J., Hussain, A., & Jameel, A. (2019). The Influence of Destination Image on Tourist  Loyalty and Intention to Visit: Testing a Multiple Mediation Approach. Sustainability.
  43. Keller, K. L., Parameswaran, M. G., & Jacob, P. (2018). "Strategic Brand Management: Digital Marketing in the Age of Tourism."  Journal of Destination Marketing & Management
  44. Kim, H. J., & Lee, S. M. (2024). "The influence of pricing on tourist satisfaction: The case of entertainment offerings." Journal of  Tourism and Hospitality Management
  45. Kim, J. H. (2014). The antecedents of memorable tourism experiences: The development of a scale to measure the destination attributes  associated with memorable experiences. Tourism management.
  46. Kumar, P., & Sharma, R. (2024). "Customer service quality and its impact on shopping satisfaction in tourism destinations." Journal  of Hospitality and Tourism Research
  47. Kyoichi Kijima, Santi Novani, Retno Widiana, Yonathan Palumian, & Cici Cintyawati. (2020). What Influences Tourist’ Visit Decision  to Coastal Area? A Lesson Learned from Southern Beaches of West Java. 
  48. Lai, K., & Li, X. (Robert). (2016). Tourism Destination Image. Journal of Travel Research.
  49. Lee, C. K., & Chen, L. (2016). "Sustainable Tourism Development: The Role of Eco-Tourism in Promoting Natural Attractions."  Tourism Management, 
  50. Li, J., & Kusirisin, P. (2022). Research On Tourist Satisfaction In Tourist Destination Under The Background Of Internet-Taking  Beihai Sliver Beach Resort As An Example (Doctoral dissertation, Maejo University).
  51. Li, J., Gao, F., & Zhang, S. (2021). Research on Tourist Satisfaction in Tourist Destinations Under the Background of the Internet:  Taking Beihai Silver Beach Resort as an Example. 
  52. Li, X., Zhang, J., & Chen, Y. (2021). "Technology and Tourism: Leveraging Digital Solutions for Enhanced Safety and Security."  Journal of Destination Marketing & Management.
  53. Mahdzar, M. & Hosseini, M. (2015). Studying the Electronic Word-of-Mouth Effects on Brand: Netnography of an Iranian Internet  Forum. Management Research in Iran.
  54. Mahdzar, M., & Gani, A. A. (2018). Effects of destination attributes on tourists’ behavioral intentions to Kuala Selangor. International  Journal of Academic Research in Business and Social Sciences.
  55. Maheri, M. (2015). Collaborative consumption: Determinants of satisfaction and the likelihood of using a sharing economy option  again. Journal of Consumer Behaviour.
  56. Maruthaiah, S., & Rashid, R. A. (2014). A Review of Visitors Satisfaction and Perception of Crowding. In International Conference  on Business, Sociology and Applied Sciences, Kuala Lumpur (26-27 March).
  57. McDonald, J., & Guechtouli, M. (2019). What are the factors influencing youth’s perception of ethical tourism? The major role of  internet and social media. Question(S) de Management.
  58. Mirabent, S. (2019) European urban destinations’ attractors at the frontier between competitiveness and a unique destination image  ,Journal of Destination Marketing & Management 
  59. Najafi, B., Raeissi, P., Gorji, H. A., Ahmadi, A., & Haghighi, M. (2018). Identifying factors affecting destination choice of medical  tourists: a systematic review of literature. Journal of Fundamental and Applied Sciences.
  60. Ni, C., Tsao, C., & Wang Y. (2017). “The international decision-making and travel behavior of graduates participating in working  holiday”, in Butowski.
  61. Oliver, R. L. (1980). A cognitive model of the antecedents and consequences of satisfaction decisions. Journal of marketing research.
  62. Papadopoulou, N. M., Ribeiro, M. A., & Prayag, G. (2022). Psychological Determinants of Tourist Satisfaction and Destination  Loyalty: The Influence of Perceived Overcrowding and Overtourism. Journal of Travel Research.
  63. Park, S., & Ahn, D. (2022). Seeking pleasure or meaning? The different impacts of hedonic and eudaimonic tourism happiness on tourists’ life satisfaction. International journal of environmental research and public health.
  64. Pike, S. (2015). "Destination marketing and branding: Building sustainable and competitive tourism destinations." Journal of  Destination Marketing & Management
  65. Putri, M. (2017). Tourist satisfaction at cultural destination. International Journal of Tourism & Hospitality Reviews.
  66. Rahmawati, Z. R., Kusumawati, A., & Sunarti. (2024). The Relationship of Destination Attributes, Memorable Tourism Experiences,  Satisfaction, and Revisit Intention. KnE Social Sciences.
  67. Ramkissoon, H. (2018). Perceived social impacts of tourism and quality-of-life: a new conceptual model. Journal of Sustainable  Tourism.
  68. Ranjbarian, B., & Pool, J. K. (2015). The Impact of Perceived Quality and Value on Tourists’ Satisfaction and Intention to Revisit  Nowshahr City of Iran. Journal of Quality Assurance in Hospitality & Tourism.
  69. Seyidov, J. & Adomaitienė, R. (2016). Factors influencing local tourists’ decision-making on choosing a destination: a case of  Azerbaijan.
  70. Singh, R. & Singh, J. (2019). Destination attributes to measure tourist revisit intention: a scale development. SAGE Journals. Sönmez, S., & Sirakaya, E. (2024). "Tourism security and its impact on tourist satisfaction." Annals of Tourism Research
  71. Viet, N. B., Dang, H. P., & Nguyen, H. H. (2020). Revisit intention and satisfaction: The role of destination image, perceived risk, and  cultural contact. Cogent Business & Management.
  72. Wang, X., & Kim, H. (2021). "Dynamic Pricing and Personalized Travel Packages: Enhancing Value for Money in Tourism." Journal of Hospitality and Tourism Research, 
  73. Wang, Y. (2016). More Important than Ever: Measuring Tourist Satisfaction, Griffith Institute for Tourism Research Report Series  Report No. 10, June.
  74. World Travel & Tourism Council. (2024). https://wttc.org/news-article/philippines-travel-and-tourism-sector-set-for-historic-year  Xu, F., Niu, W., Li, S., & Bai, Y. (2020). The Mechanism of Word-of-Mouth for Tourist Destinations in Crisis.

Tools


Copyright © 2026  KITE Digital Educational Solutions |  Exclusively distributed by CE-Logic