Home⇛JPAIR Multidisciplinary Research Journal⇛vol. 62 no. 4 (2025)

Examining the Relationship between Organizational Culture Alignment and Employee Creativity in Knowledge Process Outsourcing

Kirk Lile A. Ramirez | Antoniette M. Almaden | Alexander Franco A. Delantar

Discipline: human resource management

 

Abstract:

Organizational culture plays a crucial role in fostering creativity and innovation in the workplace. This quantitative correlational study examined the relationship between organizational culture alignment and employees’ perceived creativity among 42 Knowledge Process Outsourcing employees at a KPO company at Cebu I.T. Park, Philippines. Grounded in the componential theory of creativity, the study explored how cultural alignment influences intrinsic motivation, cognitive processes, and creative output. A 6-Likert scale survey was used to assess employees’ perceptions of cultural alignment and their self-reported creativity. Results revealed a weak but statistically significant positive correlation (r = 0.33, p = 0.031), suggesting that greater alignment with the company’s advocated culture is associated with a slight increase in employees’ creative engagement. While findings indicate a potential connection between culture and creativity, the weak correlation suggests that other factors may also contribute to workplace creativity. Future research is recommended to explore additional variables influencing innovation and problem-solving in Knowledge Process Outsourcing environments.



References:

  1. Afolami, O. A. (2020). The impact of teamwork on organizational performance: A case study of First City Monument Bank Lagos, Nigeria.
  2. Amabile, T. (1996). Creativity in context: Update to the social psychology of creativity. Routledge.
  3. Askari, G., Asghri, N., Gordji, M. E., Asgari, H., Filipe, J. A., & Azar, A. (2020). The impact of teamwork  on  an  organization’s  performance:  A  cooperative  game’s approach. Mathematics, 8(10), 1804.
  4. Bawab, S. (2022). The Effect of Organizational Culture on Employee Innovative Behavior (Doctoral dissertation, Lebanese American University).
  5. Danish, R. Q., Ahmed, A., Farooq, S., Baig, W., & Ullah, H. A. (2021). Ethics and politics: What determines ethical leadership under political mentoring. Academic Journal of Social Sciences (AJSS, 5(1), 1–14.
  6. Fajsi, A., Morača, S., Milosavljević, M., & Medić, N. (2022). Project Management maturity and business excellence in the context of Industry 4.0. Processes, 10(6), 1155.
  7. Hassan, N., Rhee, J., & Dedahanov, A. (2019). Organizational culture influences on creativity and innovation: A review. Global Political Review, IV(II), 33–45. https://doi.org/10.31703/gpr.2019(IV-II).04
  8. Kazem, J. R., Sabti, Y. M., Ali, G., Abbas, Y. A., & Nasser, R. H. (2021). Organizational integrity and its impact on enhancing organizational performance through psychological capital: An analytical study on a sample of employees of the general company for the oil industry in maysan governorate. International Journal of Rehabilitation and Special Education (IJRSE), 1(2), 31–48. https://doi.org/10.48165/ijrse.2021.12.31-48
  9. Khan, M., Raya, R. P., & Viswanathan, R. (2022). Enhancing employee innovation and job performance through a culture of workplace innovation. International Journal of Productivity        and                                         Performance                                        Management, 71(8),                  3179–3204. https://doi.org/10.1108/IJPPM-09-2020-0466
  10. Kulakov, O. (2021). Analysis of the experience of integrity and prevention of corruption as the basis of international investment attractiveness of ukraine and its regions. Black Sea Economic Studies, 62. https://doi.org/10.32843/bses.62-7
  11. Martono, S., Khoiruddin, M., Wijayanto, A., Ridloah, S., Wulansari, N. A., & Udin, U. D. I.N. (2020). Increasing teamwork, organizational commitment, and effectiveness through the implementation of collaborative resolution. The Journal of Asian Finance, Economics and Business, 7(6), 427–437. 
  12. Minchenkova, O. Y., Fedorov, A. S., Minchenkova, A. M., & Fedorova, N. V. (2023). Advantages and risks of new forms of employment in the context of using IT technologies. RSUH/RGGU BULLETIN. Series Economics. Management. Law, (1).
  13. Miron-Spektor, E., & Paletz, S. B. F. (2024). Culture and creativity in organizations: New directions and discoveries. In M. J. Gelfand & M. Erez (Eds.), The Oxford Handbook of Cross-Cultural Organizational Behavior (1st ed., pp. 240–267). Oxford University Press. https://doi.org/10.1093/oxfordhb/9780190085384.013.10
  14. Mohr, E. (1998). Team coordination by contingent governance: A primer on an N-form problem. Available at SSRN 131447. http://dx.doi.org/10.2139/ssrn.131447
  15. Nadtochiy, Y., Ivashova, V., Batov, A., Chernykh, I., & Surov, D. (2022). Teamwork organization in the transport industry. Transportation Research Procedia, 63, 1211–1223. https://doi.org/10.1016/j.trpro.2022.06.127
  16. Prosen, P., & Gornik, J. (2021). Ustvarjanje trajnostne prihodnosti. RUO. Revija za Univerzalno Odlicnost, 10(1), 14-25.
  17. Putri, R. A., Nulhaqim, S. A., Machdum, S. V., & Basar, G. G. K. (2022). Proses kerja tim divisi health care dalam pelayanan kesehatan di Tevis Foundation. EMPATI: Jurnal Ilmu Kesejahteraan Sosial, 11(2), 148–156.
  18. Ruparell, S., Nestler, J., Abramson, E., Cooley, V., Gerber, L., & Clapper, T. (2019). Evaluating the relationship between teamwork, organization, culture, and burnout among residents. Academic Pediatrics, 19(6), e8.
  19. Saeed, B., Tasmin, R., Mahmood, A., & Hafeez, A. (2022). Development of a multi-item Operational Excellence scale: Exploratory and confirmatory factor analysis. The TQM Journal, 34(3), 576-602.
  20. Shanker, R., Bhanugopan, R., & Fish, A. (2012). Changing organizational climate for innovation through leadership: An exploratory review and research agenda. Review of Management Innovation & Creativity, 5(14).
  21. Sharma, R., & Kamble, Z. (2021). Shifting paradigms in human resource management while striving for service excellence in the tourism industry. Service Excellence in Tourism and Hospitality: Insights from Asia, 177–190. `
  22. Taha, V. A., Sirkova, M., & Ferencova, M. (2016). The impact of organizational culture on creativity and innovation. Polish Journal of Management Studies, 14(1), 7–17. https://doi.org/10.17512/pjms.2016.14.1.01
  23. Tompkins, P. K. (2015). Managing risk and complexity through open communication and teamwork. Purdue University Press.
  24. Wijayanti, T. C. (2021, October). Influence of interpersonal communication and teamwork on organization to enhance employee performance: a case study. In 1st UMGESHIC International Seminar on Health, Social Science and Humanities (UMGESHIC-ISHSSH 2020) (pp. 425-431). Atlantis Press.
  25. Wook, I., Haron, H., Shaari, R. S. R., Abd Ghani, Z., Mohad, A. H., & Yusof, A. F. M. (2022). Ethics and Integrity in a public sector organisation in Malaysia: An assessment of understanding and perception of the employees. Journal of Governance and Integrity, 5(3), 382-392.
  26. Yarangga, R. E., Ibrahim, M. B. H., Irawan, A., Akbar, M. A., & Rasyid, A. (2023). Succession Excellence:  Nurturing  Leadership  Talent  for  Sustainable  Organizational Success. Advances: Jurnal Ekonomi & Bisnis, 1(6), 317-331.
  27. Yeh, E., Smith, C., Jennings, C., & Castro, N. (2006). Team building: a 3‐dimensional teamwork model. Team Performance Management: An International Journal, 12(5/6), 192-197.
  28. Zakaria, U. K., Aziz, S. F. A., Selamat, M. N., & Omar, N. H. (2020). New Measurement of Employee’s Strategic Job Performance Appraisal: Construction using the Malaysian Sample. International Journal of Academic Research in Economics and Management Sciences, 9(4).
  29. Živanović, S., Abramović, N., Živanović, M., & Smolović, S. (2023). Innovation management on the way to business excellence. Agora International Journal of Economical Sciences (AIJES), 17(2), 187-204.

Tools


Copyright © 2026  KITE Digital Educational Solutions |  Exclusively distributed by CE-Logic