Digital Banks as Catalysts for Financial Inclusion in the Philippines: A Visible Hand Approach
Eleanor Geniston | Angelene Lacar | Jennifer Lacaza | Jonas Carlo Macasero | Christian Alan Vibar | Ruel Maningas
Discipline: Finance
Abstract:
Digital banks operate as catalysts for financial inclusion in
the Philippines, wielding a ‘visible hand’ that transforms
regulatory and technological enablers into accessible services
while strategically navigating persistent economic and
sociocultural barriers through innovative business models. This literature
review examines how Philippine digital banks contribute to financial
inclusion and what business model strategies they employ in response to
external enablers and barriers. Using an integrated Political, Economic,
Sociocultural, Technological, Ecological, and Legal (PESTEL) and
Business Model Canvas (BMC) framework, the study synthesizes recent
academic and industry sources to analyze both environmental conditions
and strategic organizational responses. Findings show that political-legal
and technological factors enable digital banking industry growth, while
economic and sociocultural barriers persist, prompting digital banks
to adopt platform-based revenue models, inclusive value propositions,
and hybrid phygital engagement strategies. Yet several critical gaps
remain, particularly the geographic reach of urban-based touchpoints,
communication barriers that limit financial literacy building, and
uncertainties around profitability drivers. The review concludes that
Philippine digital banks serve as catalyzing mediums that transform
regulatory and technological enablers into meaningful financial inclusion by strategically overcoming entrenched economic and sociocultural
barriers.
References:
- Agcaoili, L. (2018, February 26). Special report: Banking on digital technology, financial sector expands reach. Philippine Star. https://www.philstar.com/business/business-as-usual/2018/02/26/1791272/special-report-banking-digital-technology-financial-sector-expands-reach
- Alibin, A. A., Bulseco, F., Espinosa, S. K., & Samiano, G. C. (2023). Awareness and motivation of minimum wage earners in digital banking [Unpublished undergraduate thesis, Polytechnic University of the Philippines - Santa Rosa Campus]. https://www.researchgate.net/profile/Gillian-Cristel-Samiano/publication/372725108_AWARENESS_AND_MOTIVATION_OF_MINIMUM_WAGE_EANERS_IN_DIGITAL_BANKING/links/64c4e6726f28555d86de61b7/AWARENESS-ANDMOTIVATION-OF-MINIMUM-WAGE-EANERS-IN-DIGITAL-BANKING.pdf
- Asian Development Bank. (2025). Asian development policy report 2025: Harnessing digital transformation for good. https://www.adb.org/sites/default/files/publication/1050686/asian-development-policyreport-2025.pdf
- Bagumbaran, A. P. (2025, September 30). New ICT survey data seen as key to closing PH digital divide. Philippine Information Agency. https://pia.gov.ph/news/new-ict-survey-data-seen-as-key-to-closing-phdigital-divide/
- Bangko Sentral ng Pilipinas. (2017). Microfinance 2017: Year-end report on BSP financial inclusion initiatives. https://www.bsp.gov.ph/Media_And_Research/Year-end%20Reports%20on%20BSP%20Financial%20Inclusion%20Initiatives/2017/microfinance_2017.pdf
- Bangko Sentral ng Pilipinas. (2020a). Digital payments transformation roadmap 2020–2023. https://www.bsp.gov.ph/Media_And_Research/Primers%20Faqs/Digital%20Payments%20Transformation%20Roadmap%20Report.pdf
- Bangko Sentral ng Pilipinas. (2020b, December 2). Guidelines on the establishment of digital banks (Circular No. 1105, Series 2020). https://www.bsp.gov.ph/Regulations/Issuances/2020/c1105.pdf
- Bangko Sentral ng Pilipinas. (2022a). National strategy for financial inclusion 2022-2028. https://www.bsp.gov.ph/Pages/InclusiveFinance/NSFI-2022-2028.pdf
- Bangko Sentral ng Pilipinas. (2022b, September 28). BSP issues prudential requirements applicable to digital banks in PH. https://www.bsp.gov.ph/SitePages/MediaAndResearch/MediaDisp.aspx?ItemId=6459
- Bangko Sentral ng Pilipinas. (2024a). National strategy for financial inclusion 2024. https://financialinclusion.gov.ph/wp-content/uploads/2025/07/2024-NSFI-Annual-Report.pdf
- Bangko Sentral ng Pilipinas. (2024b). Report on e-payments measurement 2024. https://www.bsp.gov.ph/PaymentAndSettlement/2024_Report_on_E-payments_Measurement.pdf
- Bangko Sentral ng Pilipinas. (2024c). Report on the Philippine financial system: First semester 2024. Supervisory Policy and Research Department, Financial Supervision Sector. http://www.bsp.gov.ph
- Barber, B. L., Lyons, A. C., Shim, S., & Xiao, J. J. (2007). Financial behavior and quality of life of college students: Implications for college financial education. In Proceedings of the Association for Financial Counseling and Planning Education (pp. 33-43). https://digitalcommons.uri.edu/cgi/viewcontent.cgi?article=1068&context=hdf_facpubs
- BaryĆa-Matejczuk, M., Skvarciany, V., Cwynar, A., Poleszak, W., & Cwynar, W. (2020). Link between financial management behaviours and quality of relationship and overall life satisfaction among married and cohabiting couples: Insights from application of artificial neural networks. International Journal of Environmental Research and Public Health, 17(4), 1190. https://doi.org/10.3390/ijerph17041190
- BusinessWorld Online. (2024, October 29). Maya Bank’s loan disbursements reach P67 billion at end-Sept. https://www.bworldonline.com/banking-finance/2024/10/29/631107/maya-banks-loan-disbursementsreach-p67-billion-at-end-sept/
- Cigaral, I. N. P. (2024, April 8). Digital banks’ bad loans continue to pile up. Philippine Daily Inquirer. https://business.inquirer.net/453719/digital-banks-bad-loans-continue-to-pile-up
- Consultative Group to Assist the Poor. (2011). Regulating banking agents. https://www.cgap.org/sites/default/files/researches/documents/CGAP-Focus-Note-Regulating-Banking-Agents-Mar-2011.pdf
- CredoLab. (n.d.). Tonik Bank. https://www.credolab.com/partners/tonik-bank
- Daily Tribune. (2022, December 7). All-in-one digital banking is key to financial inclusion – Maya Bank. https://tribune.net.ph/2022/12/06/all-in-one-digital-banking-is-key-to-financial-inclusion-maya-bank
- Debuque-Gonzales, M., & Corpus, J. P. P. (2024). Understanding financial inclusion in the Philippines. Philippine Journal of Development, 48(1a), 1-38. https://doi.org/10.62986/pjd2024.48.1a
- Delfino, R., Fadrilan, J., Mallillin, R., Rinon, M., & Serrano, J. (2024). The Philippine digital banking: An industry analysis [Unpublished undergraduate thesis]. School of Management, University of Asia and the Pacific.
- Dellavan, J., Moloboco, M., Oguan, F., Jr., Rosales, A. J., & Yumang, E. J. (2025). Digital wallet system: Analyzing the impact of cashless “new world” economy on the consumer engagement and online spending behavior. Cognizance Journal of Multidisciplinary Studies, 5(1), 591-607. https://cognizancejournal.com/vol5issue1/V5I154.pdf
- Department of Information and Communications Technology. (2023). National cybersecurity plan 2023–2028. https://cms-cdn.e.gov.ph/DICT/pdf/NCSP-2023-2028-FINAL-DICT.pdf
- Eva, E. A. A. (2025, August 25). UnionDigital Bank rolls out ‘Kaya Mo’ movement to serve unbanked Filipinos. BusinessWorld Online. https://www.bworldonline.com/technology/2025/08/25/693610/uniondigital-bank-rolls-out-kaya-mo-movement-to-serve-unbanked-filipinos/
- Finastra. (2023). Tonik Customer Story [Case study]. https://www.finastra.com/sites/default/files/file/2023-04/customer-story-tonik-disrupting-banking-sector-digital-first-services-finastra.pdf
- Fintech Alliance Philippines. (2024a). Philippines fintech report 2024. https://fintechalliance.ph/wpcontent/uploads/2024/08/Fintech-Report-V5.pdf
- Fintech Alliance Philippines. (2024b, March 8). BSP: Only two of six PH digital banks are profitable. https://fintechalliance.ph/bsp-only-two-of-six-ph-digital-banks-are-profitable/
- Gigante, N. A. I., Martin, P. C. A., & Marutani, H. R. (2022). Transitioning towards a fully digital banking environment: Analyzing financial consumption preferences of Metro Manila banking customers. Journal of Business and Management Studies, 4(2), 203-220. https://doi.org/10.32996/jbms
- GoTyme Bank. (2022a). GoTyme Bank 2022 annual report. https://www.gotyme.com.ph/static-assets/files/pdf/gotyme-bank-2022-annual-report.pdf
- GoTyme Bank. (2022b). GoTyme Bank 2022 audited financial statements. https://www.gotyme.com.ph/static-assets/files/pdf/gotyme-bank-2022-audited-financial-statements.pdf
- GoTyme Bank. (2023a). GoTyme Bank 2023 annual report. https://www.gotyme.com.ph/static-assets/files/pdf/gotyme-bank-2023-annual-report.pdf
- GoTyme Bank. (2023b). GoTyme Bank 2023 audited financial statements. https://www.gotyme.com.ph/static-assets/files/pdf/gotyme-bank-2023-audited-financial-statements.pdf
- GoTyme Bank. (2024a). GoTyme Bank 2024 annual report. https://www.gotyme.com.ph/static-assets/files/pdf/gotyme-bank-2024-annual-report.pdf
- GoTyme Bank. (2024b). GoTyme Bank 2024 audited financial statements. https://www.gotyme.com.ph/static-assets/files/pdf/gotyme-bank-2024-audited-financial-statements.pdf
- GoTyme. (2024, May 7). GoTyme Bank’s shareholders acquire SAVii, the largest fintech salary lender in the Philippines. https://www.gotyme.com.ph/news/gotyme-bank-shareholders-acquire-savii
- GSM Association. (2025). The mobile economy Asia Pacific 2025. https://www.gsma.com/solutions-andimpact/connectivity-for-good/mobile-economy/wp-content/uploads/2025/08/The-Mobile-Economy-Asia-Pacific-2025.pdf
- INQUIRER.net BrandRoom. (2021, November 11). PayMaya leads the way to a “cashless Philippines” in 2020 and beyond. https://business.inquirer.net/315176/paymaya-leads-the-way-to-a-cashless-philippinesin-2020-and-beyond
- Jaffar, N., Faizal, S. M., Selamat, Z., Awaluddin, I. S., & Sulaiman, N. A. (2025). Financial well-being and capability influence on quality of life of low-income group women in Malaysia. Sage Open, 15(1). https://doi.org/10.1177/21582440251324839
- Jose, K. (2024, June 29). Banks go phygital, mobile amid vicious market. Daily Tribune. https://tribune.net.ph/2024/06/29/banks-go-phygital-mobile-amid-vicious-market
- Klapper, L., Singer, D., Starita, L., & Norris, A. (2025). The Global Findex Database 2025: Connectivity and financial inclusion in the digital economy. World Bank.
- Llanto, G. M., Rosellon, M. A. D., & Ortiz, M. K. (2018). E-finance in the Philippines: Status and prospects for digital financial inclusion (PIDS Discussion Paper 2018-22). Philippine Institute for Development Studies. https://pidswebs.pids.gov.ph/CDN/PUBLICATIONS/pidsdps1822.pdf
- Manalo, K. (2025, June 4). UnionDigital’s ‘Kaya Mo Movement’ champions financial inclusion by empowering MSMEs. The Chronicle. https://thechronicle.com.ph/uniondigitals-kaya-mo-movementchampions-financial-inclusion-by-empowering-msmes/
- Maya Bank. (2023). Maya Bank annual report 2023. https://www.mayabank.ph/annual-report-2023/
- Maya Bank. (2024). Maya Bank annual report 2024. https://www.mayabank.ph/annual-report-2024/
- Maya. (n.d.). 3 reasons why you should add money via InstaPay. https://www.maya.ph/maya/3-reasonsto-add-money-via-instapay
- MB Business. (2025, July 16). GoTyme Bank hits 6.5 million users, P30B in deposits, and expands nationwide with SM Store kiosks. Manila Bulletin. https://mb.com.ph/2025/07/16/gotyme-bank-hits-65-million-users-p30b-in-deposits-and-expands-nationwide-with-sm-store-kiosks
- Nickels, W. G., McHugh, J. M., & McHugh, S. M. (2019). Understanding business (12th ed.). McGraw-Hill Education.
- Osterwalder, A., & Pigneur, Y. (2010). Business model generation: A handbook for visionaries, game changers,and challengers. John Wiley & Sons.
- Overseas Filipino Bank. (n.d.). Products & services. https://www.ofbank.com.ph/products-services/others/leasing-facility
- Overseas Filipino Bank. (n.d.). Remittance. https://www.ofbank.com.ph/products-services/remittance
- Overseas Filipino Bank. (n.d.). History. https://www.ofbank.com.ph/about-us/about-of bank/history
- Philippine Institute for Development Studies. (2023). Analysis of the fintech landscape in the Philippines. https://www.researchgate.net/publication/384317613_Analysis_of_the_Fintech_Landscape_in_the_Philippines
- Philippine Statistics Authority. (2024, September 13). 2023 Overseas Filipino Workers (Final Results). https://psa.gov.ph/statistics/survey/labor-and-employment/survey-overseas-filipinos
- Pradipta, Y., Abdullah, A., & Suhendi. (2023). Seizing opportunities: The race toward digital banking in ASEAN. In Proceedings of the Business Innovation and Engineering Conference (BIEC 2022) (pp. 343-353). https://doi.org/10.2991/978-94-6463-144-9_34
- Quimba, F. M., et al. (2023). Analysis of the fintech landscape in the Philippines. Philippine Institute for Development Studies. https://www.researchgate.net/publication/384317613_Analysis_of_the_Fintech_Landscape_in_the_Philippines
- Rothaermel, F. T. (2024). Strategic management (6th ed.). McGraw Hill.
- Schipper, T. (2025). Navigating innovation, inclusion, and ethical challenges in AI-driven fintech: The Philippines. FinTech and Sustainable Innovation, 1-11. https://doi.org/10.47852/bonviewFSI52025696
- Smith, G., & Achong, W. (2024, August 28). From digitisation to transformation: Understanding digital government part 1. UNDP. https://www.undp.org/trinidad-and-tobago/blog/digitisationtransformation-understanding-digital-government-part-1
- Sunio, V., Mendejar, J., Nery, J. R., & Carlos, J. P. (2023). Generalization of digital innovation for financial inclusion by means of market creation through regulation and governance. Global Transitions, 5, 29-39. https://doi.org/10.1016/j.glt.2023.04.001
- Sy, A. M. C. (2025, June 5). UnionDigital to be more disciplined in lending. BusinessWorld Online. https://www.bworldonline.com/banking-finance/2025/06/05/677189/uniondigital-to-be-more-disciplined-inlending/
- Tonik. (2025, September 24). Ready, set, loan: How to get a fast loan in 15 minutes in the Philippines. https://tonikbank.com/blog/ready-set-loan-how-get-fast-loan-15-minutes-philippines
- Tonik. (n.d.). Do I need to present any ID before I am able to open an account with Tonik? https://tonikbank.com/faq/do-i-need-present-any-id-i-am-able-open-account-tonik
- Tonik Digital Bank. (2024). Annual report 2024. https://tonikbank.com/themes/tonikbankv1/images/annual-reports/TDB-2024-Annual-Report.pdf
- Trusting Social. (2022, December 20). Trusting Social partners with UNO Digital Bank to empower unbanked Filipinos. https://trustingsocial.com/blog/trusting-social-partners-with-uno-digital-bank-toempower-unbanked-filipinos
- UnionBank of the Philippines. (2022a). Annual report 2022. https://www.unionbankph.com/sites/default/files/2023-04/UnionBank%202022%20AR%20web%20pages.pdf
- UnionBank of the Philippines. (2022b). SEC Form 17-A (Annual report for the year ended December 31, 2022). https://www.unionbankph.com/sites/default/files/2023-04/SEC%20Form%2017A%20-%20December%2031,%202022~12-31-2022.pdf
- UnionBank of the Philippines. (2023). Annual report 2023. https://www.unionbankph.com/sites/default/files/2024-04/UB-2023AR-pages.pdf
- UnionBank of the Philippines. (2024). Annual report 2024. https://www.unionbankph.com/sites/default/files/2025-06/UB-2024-AR.pdf
- UnionDigital Bank. (n.d.-a). Product rates & fees. Retrieved November 19, 2025, from https://uniondigitalbank.io/en/product-rates-fees
- UnionDigital Bank. (n.d.-b). UD loans FAQs. Retrieved November 19, 2025, from https://uniondigitalbank.io/en/udcs-loans-faqs
- UnionDigital Bank. (n.d.-c). Retrieved November 19, 2025, from https://www.uniondigitalbank.io
- Visa. (2023, May 10). OFW remittances drive adoption of digital payments in PHL. BusinessWorld Online. https://www.bworldonline.com/technology/2023/05/11/522040/ofw-remittances-drive-adoption-ofdigital-payments-in-phl-visa/
- Von Bertalanffy, L. (1968). General system theory: Foundations, development, applications. George Braziller.
- World Bank. (n.d.). Inclusive digital financial services: Overview. https://digitalfinance.worldbank.org/topics/dfs-overview
- World Bank. (2024). Unlocking the Philippines’ digital transformation by increasing internet connectivity. https://www.worldbank.org/en/results/2025/07/02/unlocking-the-philippines-digital-transformationby-increasing-internet-connectivity
- World Bank. (2025). Global Findex Database 2025 [Data set]. https://www.worldbank.org/en/publication/globalfindex/download-data