HomeIAMURE International Journal of Business and Managementvol. 3 no. 1 (2012)

Organizational Communication Practices of a Multinational Company

Yazan M. Jaradat | Maria Victoria U. Sy



The modern business landscape can be characterized as complex, dynamic and evolving. Successful companies in their respective industries, are able to adapt internally to their external environment with the help of an effective organizational communication framework. The implementation of such mechanism is a tangible tool organizations can use in order to gain competitive advantage in this new era of constant innovation and reinvention of products and services. This study examines the effectiveness of the organizational communication practices of a multinational corporation and how the various components of the firm benefit significantly from the utilization of effective organizational practices. The organizational communication practices are clustered as: source of information, preferred mode of communication and delivery of information.

The quantitative method of research specifically the descriptive normative survey was used. A researcher made questionnaire validated by a panel of experts was utilized as the primary source of information. Unstructured interviews were likewise conducted to support the data generated from the survey instruments. The findings revealed that the organizational communication practices of the company were generally viewed to be effective in cultivating an environment of mutual respect and high productivity. However, there were certain aspects of the said practices that needed to be reinforced so as to improve goodwill among the employees leading to excellent organizational performance.