Home⇛NRCP Research Journal⇛vol. 25 no. 2 (2026)

Musika at Kaakuhan: Critical Discourse Analysis sa Wika at Imahen ng Piling Awitin ng Pinoy Pop (Ppop) na Alamat

Christine Morit

Discipline: Asian Studies

 

Abstract:

Tampok sa pag-aaral ang pagsusuri sa awitin ng PPop group na ALAMAT at ang pag-unawa sa diskurso ng kanilang musika sa pagtatanghal ng identidad. Teksto ng pananaliksik ang mga kantang Kbye, Kasmala, ABKD, at Dagundong na may pagsasaalang-alang sa liriko at imahen ng music videos nito. Ginamit ang Critical Discourse Analysis (CDA) ni Norman Fairclough bilang teoretikal na lente dahil nagbibigay-puwang ito sa pagsusuri sa ugnayan ng wika, imahen, at kapangyarihan, at sa paglalantad ng mga hindi hayag na ideolohiya at diskursong humuhubog sa makabuluhang representasyon ng pambansang kaakuhan mula sa liriko at music videos. Lumabas sa pag-aaral ang katangiang pangwika gaya ng pag-uulit ng salita, multilinggwal na liriko, at code-switching, patunay sa pagpapahalaga sa multikulturalismo ng Pilipinas at pag-abot sa mas malaking audience bilang tagapagpalawak ng kahulugan. Nangibabaw naman ang mga diskursong nasyonalismo, identidad, pagkakakilanlan, pagkakaisa at pag-asa na kasangkapan sa pagtataguyod ng pagka-Filipino. Sa kabuuan ng pag-aaral, ang pagtatanghal ng bernakular na wika at paggamit sa imaheng Pilipino ay nagbibigay-puwang sa kolektibong pagkakakilanlan ng mga Pilipino. Sa ganitong paraan, ang musika ay hindi lang sining, kundi espasyo sa paghulma ng pambasang kaakuhan.



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