HomeIAMURE International Journal of Business and Managementvol. 4 no. 1 (2012)

Corporate Citizenship: An Institutional Tool To Gauge Stakeholders Participation in Holy Name University, Tagbilaran City, Bohol, Philippines

Ernesto O. Golosino



The advent of modernization and cutthroat competition necessitates an organization to dismantle if not redefine its directions and key positions in the market. This compelling reality prompted many corporations to change its vision, mission and goals and even to the point of system’s overhaul. Whatever modes adopted in order to get an edge in the market calls for participative and collegial decisions. However, strategic directions and corporate plans if conceptualized by the few “corporate think tank” only remain as beautiful as a piece of poetry. The absence of sense of ownership will convert these powerful ideas into garbage. Hence, cascading them to the entire system becomes a must. It is from this contention that this study was conceptualized. The primary aim of this study was to assess HNU’s practices in terms of corporate citizenship. The study used descriptive survey method. Personal interviews were effected in order to avoid bias and subjective interpretation of the questionnaire. Data gaps were addressed thru key informant interview. The findings showed that almost all parameters of corporate citizenship were given high regard, , but the prevalence of minute yet significant unfavorable data calls for an alarm.