Philippine E-Journals

Impact of Price Hike of Commercial Rice to the Quality of Food Served by Small Scale Restaurant Operators

Mario C. Mapote | Sherwin T. Mostoles

 

Abstract:

Element influencing economics is energy resource. Fossil energy is depleting. Thus, modern men find ways for alternative energy. However, price of fossil energy is fluctuating in the global market i.e. dependent on supply production. Eventually, prices of a commodity are influenced by price of energy. In the Philippines, the first basic commodity affected is the price of rice. Unfortunately, Filipinos live essentially on rice as staple food. Commercially, this too affected the quality of food served by small scale restaurant operators. The study was a descriptive survey assessing the reaction of small scale restaurant operators and customers on the impact of price hike of commercial rice to the quality of food served from restaurant establishments. The findings show the impact of price hike of commercial rice to the quality of food served by small scale restaurants as to taste, aroma, texture, color and quantity was moderate; the satisfaction level of customers of small scale restaurants was moderate; the impact of price-hike of rice moderately affected owner-operators of small scale restaurants in terms of operating cost, number of customers, monthly gross sales and net profit; and the correlation between price hike of rice and quality of food served was very significant.