HomeIAMURE International Journal of Business and Managementvol. 7 no. 1 (2013)

Motivations for Green Business in Attaining Corporate Sustainability

Maria Victoria U. Sy



Corporate orientation on “ecological sustainability” and the operative process of “green business” have become the universal mantra for many organizations over the past decade. Companies not only seek to comply with environmental regulations, but most importantly, adopt green business initiatives to enhance sustainable development and attain environmental stewardship. The environment is one of the three pillars behind the business contribution to sustainable development hence; protecting the environment has prodded more companies to adopt green business to become more environmentally responsible. _is study investigated the influences of organizational motivations which prompted companies to embrace “green business” leading to the attainment of sustainable business practices. It employed the quantitative method of research, specifically the descriptive survey to collect data from the five companies. Secondary data were gathered from the interview results and official publications provided by the participating organizations. three companies are located in the Philippines while the other two are based in Thailand. The results of the study disclosed that the business organizations were largely influenced to pursue green business due to legal and economic factors. This study applied the motivational perspective in examining how certain factors influenced five entities to adopt the green business concept.