Philippine E-Journals

Production And Marketing Of Salt-Free Herbal Seasoning

Jean Marie C. Noceja | Anna Jillean O. Virtudez | Princess May B. Vivar

Discipline: Economics, Industrial Engineering, Business

 

Abstract:

Salt-free Herbal Seasoning is an all-in-one herbal seasoning composed of real herbs and spices such as dried basil, dried malunggay, dried parsley, dried rosemary, dried sage, dried thyme, garlic powder, onion powder, and cayenne pepper. It is a flavoring for food that has no artificial ingredients, no salt and no monosodium glutamate (MSG) added. Its integrative flavor reveals the true Filipino taste of the native dishes, makes delicious herb butter for hot rolls or breads, and a general seasoning for pasta, vegetable salad, rice, and other kinds of dishes.

 

The study determined the feasibility of producing Salt-free Herbal Seasoning. It aimed to be profitable and increase market distinction among seasoning mixes produced by other manufacturers.

 

The intended market of the proposed product included the residents of San Pablo, Los Baños, and Calamba City. The location of the business would be in Brgy. Paciano, Calamba City.

 

The project would cost Php 6,806,739,00 for the first three months of operation including the acquisition of property and equipment, manufacturing cost, selling and administrative expenses, and contingency cost of 10%. The business would generate a profit of Php 46,592,446 for the first five years of operation. The project would have a payback period of 1.70 years and an internal rate of return of 80.31%; thus, making the project feasible.