HomePhilippine Journal of Psychologyvol. 41 no. 1 (2008)

Cognitive and Affective Dimensions of Biodiversity Conservation

Sherilyn Tan Siy

Discipline: Psychology

 

Abstract:

A study that explored the experiences of local community members living in and around Taal Lake (exclusive home of the only freshwater sardine in the world, tawilis) revealed cognitive and affective variables that influence the valuing and protection of a threatened endemic species and its habitat. The Grounded Theory approach was used to understand the psychological dimensions of biodiversity conservation in the Philippines. The mental model and conceptual knowledge held by local community members about the lake and the fish, and their proximity to and dependence on the lake were found to shape pro-environmental attitudes towards the tawilis and the Taal Lake. Theoretical and practical implications for crafting conservation initiatives are discussed.