HomeAni: Letran Calamba Research Reportvol. 1 no. 1 (2011)

Production And Marketing Of Tanglad Nicotine-Free Cigarette

Arvin Q. Dueñas | Gerry R. Gutierrez | Marie S. Mane

Discipline: Economics, Industrial Engineering, Business



The study entailed the production and marketing of a nicotine-free cigarette. The primary ingredient would be tanglad that is known for its citrus aroma with added ingredients free from nicotine and other addictive substances. The product would enable tobacco smokers experience a tangible satisfaction of holding and smoking a cigarette and eliminate the desire for tobacco smoking. The study covered marketing, technical, organizational management, financial, socio-economic, and environmental aspects to find out its feasibility.

It has a long-range objective of expanding its market nationwide and be the leading manufacturer of cigarette in the Philippines.


Considering its financial feasibility, the project’s cost would be Php 31,775,000.00 on its first three months of operation. This would be financed by the business owners in equal shares. The payback period is approximately two years and the accounting rate of return is 124.03%.